LinkedIn currently provides two ways for you to share your thoughts on the platform—short status updates and longer, blog-length articles. You’ve probably even seen some of your connections sharing articles from their LinkedIn account. Sharing an article is a great way to increase your reach on LinkedIn and demonstrate your expertise in your field. Not all articles are created equal, though—here are a few tips to make sure yours has a better chance of being read and appreciated…
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You probably have an account on a few of the more popular social media sites—but do you know which platforms require you to have separate accounts for your personal account and your organization’s account?
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For organizations in the B2B world, as well as some in other areas, LinkedIn can be hugely beneficial. While it doesn’t make sense for every business or nonprofits to invest resources in it, for many it does. Here are some tips for organizations to utilize the platform.
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LinkedIn can be a powerful marketing tool, as long as it’s a good fit for you or your organization. They’ve positioned themselves as a publishing platform, and you can use that to demonstrate your expertise to LinkedIn members. According to LinkedIn, they analyze the content of your article to show it to the appropriate audience. There’s also a good chance your connections and any others who have followed you will see it. So it’s an opportunity to make a good impression. If you’re willing to put in the time, here are six tips for putting your best foot forward with LinkedIn long-form posts.
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Frustrated with the effectiveness of your organization’s social media presence? I’m going to share with you the method we use at T&S for both ourselves and our clients to determine the right recipe for social media.
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Blogging for business on a regular basis can be beneficial. But how are you actually getting those articles to your ideal clients? What is your BDS, your Blog Delivery System?
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LinkedIn is a hidden gem for people who want to grow their sales / business. There is a universal truth in business – people do business with people they know, like, trust, and value. LinkedIn, used properly, allows you to find prospects more quickly and shorten sales cycles greatly by using this mindset.
Let’s look at a specific method of using LinkedIn to get more business.
LinkedIn can be a great tool! If you’ve been meaning to dig in, improve your profile, or even start prospecting or marketing on LinkedIn, it can sometimes be tough to know just where to start. Here’s a list of 16 awesome resources you can use to make the most of your LinkedIn presence
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Social media graphics are a great way to engage with your audience, and catch their attention. But getting started with your graphics planning can feel a little daunting at first, especially with all of the possibilities out there. You may not even know where to start, and that’s okay!
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While LinkedIn has very robust profiles, their Company Pages are a little more limited. As a result, it can often be a challenge for business owners, marketers, and nonprofits to integrate their organization’s marketing into LinkedIn. Here are some straight forward tips for integrating your organization’s marketing with your LinkedIn presence.
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