Articles about writing

Writing for marketing in 2024

By Michela Owen | November 22, 2023

In the ever-evolving realm of modern marketing, staying on top of the latest trends is essential. As we step into 2024, there are several crucial strategies and practices to consider to ensure your marketing writing is both effective and up-to-date.

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How to tell if your website is frustrating to use

By Cole Battles | May 22, 2019

Have you ever visited a website and couldn’t find what you were looking for? Maybe you just needed a phone number or address, but you couldn’t even locate the contact page. Whatever the issue was, the website you visited had low-usability. How annoying!

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Better headlines without a journalism degree

By Lauren Rogers | March 29, 2017

We all want more clicks, right? Whether you use your website to gather leads, get people to make donations, or actually sell items online, you have to get people there to make it all happen. And a key to that is writing better headlines.

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Creating quality Facebook content

By Lauren Rogers | April 19, 2016

Do you feel like your organization could be getting more out of Facebook than you are? Look at your posts from your client’s perspective. Posts that receive a higher level of engagement, whether that’s liking, sharing, or commenting, will be…

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3 common SEO writing mistakes

By Guest Blogger | January 19, 2016

SEO has been around for quite a while now, but many businesses continue to make the same old mistakes when it comes to writing content. You should strive for content that is both relevant to your readers and optimized for search. Here are some obstacles to that objective you may have seen, or even been guilty of yourself.

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Long content vs. short content

By Guest Blogger | January 5, 2016

It seems like every week some internet marketing blog poses this gripping question: is it possible to use long content in the internet age? The short answer is yes. The slightly longer answer is that it depends, but there are a couple of rules of thumb you can look to for guidance.

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How to pick your blog topic

By Tim Priebe | October 20, 2015

If you need help coming up with blogging topics, there are plenty of options. You can use Google Analytics, free blogging topic ebooks, or many other resources. But once you finish a brainstorming session and have a list of blog topics, how do you narrow that list down? How do you decide what’s worth blogging about, and what’s not? We’ve developed a system…

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How to avoid spammy SEO

By Guest Blogger | April 28, 2015

Since the dawn of Search Engine Optimization, people have been searching for new ways to optimize and rank for as many keywords as possible. Unfortunately, that can lead to a couple major problems.

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Using the news for blog ideas

By Guest Blogger | April 21, 2015

You’re probably working too hard to come up with the ideas to blog about. If you’re tired of staring at a blank page waiting for inspiration, look no further than the thousands of journalists turning out stories every day. First off, let me introduce myself…

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Why assumptions will drive your audience away

By Guest Blogger | January 21, 2014

When you’re running a business or working within a particular niche, it’s easy to to fall into the habit of making assumptions. The issues and concepts you deal with day-to-day may seem obvious and self-explanatory. Industry terms and buzzwords might slip into casual conversations with clients, because you assume everyone knows what you’re talking about.

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