So when an artist came to us for a website, and she wanted a painting on her homepage instead of a photo of herself painting, I understood the instinct completely. She’s an artist. The art is the point. But we told her…
Oh, the alluring world of photography! Where a picture is worth a thousand words, and a good background is worth a thousand pictures. Okay, I’m not great at math, but your background is important! But what if your background falls short? Or what if your image isn’t quite the right dimensions, but you’d rather extend the background than crop the photo? Enter the magical realm of AI, the saving grace for us ‘mediocre’ photographers.
Whether you’re writing blogs, social media posts, or any other type of digital marketing content, it’s beneficial to include images. That visual content helps make your content more readable and keeps them engaged. If all you post are pages full of nothing but words, people find it more challenging to read.
Confession time. I love Snapchat. But I might love Pinterest more. If visual social media makes sense for your organization, you may wonder which of the two would be a better fit for your marketing strategy. While Pinterest has more than 335 million users every month, Snapchat isn’t too shabby with 210 million active daily users. So, which one is the best fit for you?
Nothing will set your website apart quite like high-quality engaging photos. The photos on your website are often what people will notice first when visiting your website. They help set the mood, let your visitors know what to expect, simply add some visual interest to complement your content. But not everyone has the resources, whether that’s time, money, or equipment, to create their own photos. That’s where stock photos can come in handy.
I love Snapchat. In fact, I’m totally that 20-something millennial you see taking photos and videos of the most random things just to populate my all-important Snapchat story. Snapchat is great for connecting with friends and staying in touch with family. It’s also an easy tool to catch up on the daily headlines and even watch stories from every corner of the world. It’s pretty fantastic—just don’t ask me about the most recent update. #StillSalty
One of the things that makes a huge difference in how good your website looks is how good your photography looks. And that carries over to social media and even email newsletters.
For a lot of people, the value of Instagram isn’t as immediately clear as platforms like Facebook and Twitter. And if you’re thinking of something like selfie photos, that’s not surprising. But when used the right way, Instagram is an effective way of reaching your audience where they’re at every day, sharing and viewing photos. So how are organizations using Instagram for business purposes?
We can learn a lot about online marketing by observing the habits and strategies of other businesses: what works, what doesn’t work, what encourages engagement, and more. The cookie masters at Oreo have a very active, engaged, and hungry audience. Even if you’re not a cookie connoisseur, there’s still a lot that we can learn from their strategies on Instagram.
There’s definitely something to be said for clean, simple website design. However, you should consider making sure each page (and blog post) of your website has a hero image. So what is a hero image, and why might each page of your website need one?