Since its launch on July 5, 2023, Threads has woven itself into the fabric of social media conversations, sparking curiosity and skepticism in equal measure. Well, maybe more skepticism than curiosity.

If you haven’t heard, there’s a new kid on the social media block: Threads, brought to you by the tech giant Meta. While we’re a few months into its lifespan, it’s hard to tell whether it’s going to last or whether it’s a supernova—setting records for the fastest-growing online service but then dying off quickly.