Combining AI with social media’s power can improve your marketing if done right. It’s like unlocking a secret level in a game where the rewards are more engagement, deeper connections, and, ultimately, a stronger business presence online. But what prompts should you use?
Let’s take a look at some prompts we’ve used at Backslash Creative. We generally use ChatGPT, but these prompts should work with other AI tools as well.
An AI warning
But wait! Don’t turn your entire social media strategy over to AI. It’s not ready for that, at least not yet.
Instead, treat AI like an intern. Give it a lot of guidance at the beginning, and make sure you carefully proofread everything it gives you. It can do the middle 80% of the process way faster than any intern could, but human oversight is important.
Social media from your homepage
Let’s start at the very beginning with your business or nonprofit’s homepage. You can use this prompt to get social media posts from the copy on your homepage.
You will act as a representative of the organization NAME. Take the following information I’ve copied from their home page and write 20 social media posts I could use when posting as them on social media.
[Insert text from homepage or URL here]
You can then take the posts and add emojis or hashtags if you want (more on that later). You can also add a link to your homepage.
Want more posts? Simply tell ChatGPT:
Give me 20 more social posts.
Make your post more engaging
Have a post ready to go but want to increase its chances of getting engagement? Use this prompt.
Take the following social post and give me 10 variations designed to get more engagement.
[Insert social post]
If none of the options are engaging enough, you can either ask it for more or run one of the options it comes up with back through a similar prompt.
I like #8, but I’m worried it’s not engaging enough. Give me 10 variations designed to get more engagement.
If you want to focus on a specific type of engagement, put it through the first prompt, then pick one of the results and tell it what type of engagement you want to optimize for.
I like #8, but I want to optimize for comments on the post. Give me 10 variations designed to get more comments.
Add emojis and hashtags
Do emojis or hashtags feel like a foreign language to you? While I’m not sure Duolingo can help with that language, ChatGPT can!
Take the following social post and give me 10 variations that use the same exact text, but include a couple of emojis per option and 5 relevant hashtags per option.
[Insert social post]
Need more help than AI alone can provide?
Diving into the world of AI-enhanced social media can greatly help your marketing efforts, but if you’re looking to elevate your game even further, our team at Backslash Creative is here to help!
Whether you need training and consulting to harness AI’s potential yourself or prefer a hands-off approach, letting experts manage your social media landscape, we’re ready to chat.
Our team is equipped to customize strategies that align with your goals, ensuring your social media presence is not just active but truly alive. Reach out to explore how we can turn these possibilities into your reality.