As we already know, marketing online requires an audience. If you have no audience, you’re wasting your time marketing online. But many people trying to market their organization on sites like Facebook, Twitter, Google+, and LinkedIn struggle with building that audience. Last time, we looked at building your audience by doing them a favor. But taking one more step greatly increases your chances of getting them on board. Simply put…
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It’s pointless to market online without having an audience. Whether it’s Likes on Facebook, Followers on Twitter or LinkedIn, or people who have you in their Circles on Google+, you need to build an audience before you need an audience. So what can you do to build your audience online?
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When marketing your organization, you could, theoretically, spend all your time on social media websites. But the return on your time invested starts to level out. That’s your point of optimization. It’s different for every company, and it can vary for different people in a given company. A big part of finding your point of optimization is deciding what social media website to spend the majority of your time on. When making that decision, you have to balance three things…
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A key concept that many people miss out on when marketing themselves or their company online is the idea of giving before they get. You need to provide some sort of value, however small, before you can expect to ever receive anything in return. I recently performed an experiment on LinkedIn that demonstrates one way you could apply this concept.
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Endorsements are a feature that LinkedIn is now trying to push over recommendations. An endorsement when someone says that you have a specific skill. It’s as easy as liking something on Facebook, and LinkedIn is now putting much more emphasis on endorsements than it is on recommendations. Unfortunately, endorsements, in their current form, are worse than useless. They’re extremely dangerous.
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LinkedIn can be a huge asset, especially for businesses in the B2B arena. And with HootSuite recently rolling out the ability to update your LinkedIn Company Page automatically with the rest of your social media, we’re sure to see an increase in LinkedIn usage by companies. If you’ve ever said to yourself, “Self, I should…
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If you haven’t heard, HootSuite now supports LinkedIn Company Pages. If you have a HootSuite account, and haven’t been using LinkedIn as much as you would like, now is the time to add it to your normal, scheduled updates. And we’ve got two how-to guides to get you going.
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Earlier this week I was one of three presenters at an Edmond Chamber of Commerce Lunch and Learn. I talked about the actual tools available on four popular social networking websites: Twitter, Facebook, LinkedIn and MySpace. I thought I would share my handout, so here it is as a viewable image.
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For a long time, search engine optimization has been a feat that required a certain level of experience and technical skills. And it still is. Fortunately for the average business owner and freelancer, you can increase your search engine visibility using just social networking websites. Since they’re the most effective, I’ll specifically talk about Facebook and LinkedIn.
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Are you wanting to get more (or any) recommendations on your LinkedIn account? Here’s how… That’s it! Be honest and complimentary, and many of the people you recommend will recommend you right back. It works! I have more recommendations than the average LinkedIn user. Check my public profile.
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