Articles about logos

Logo design inspiration from AI

By Michela Owen | November 8, 2023

Let’s dive into the exciting world of logo design with a twist – we’re talking about AI, a.k.a. your creative intern. Now, let me be clear upfront: while AI can be an incredible source of inspiration, you might not want it to be your final logo designer (trust me, it can’t spell very well, and I can relate).

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Tips for a versatile logo

By Cole Battles | June 10, 2020

I may be biased as a graphic designer, but I believe your logo is important. It’s one of the main ways people identify your organization on your website, social media, business cards, letterhead, promotional materials like hats and shirts, and pretty much everywhere. And since you’re going to have it on many those places, it’s important for it to be versatile! So how can you make sure your logo is easy to use everywhere? I’ve seen my fair share of logos that were versatile and plenty that weren’t. Here are a few considerations if you want your logo to be versatile.

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Our best articles on digital marketing from 2018

By Leann Priebe | January 23, 2019

Happy new year, everyone! Well, technically we’re almost a month into 2019 now. But it’s not too late to reflect on 2018 to know what to work on in 2019.

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Alternatives to an expensive logo

By Tim Priebe | May 2, 2018

I may be a bit biased, but I think the logos we design at T&S Online Marketing are pretty awesome. However, our full-blown, professionally designed logo packages are not a good fit for everyone. So what can you do if you want a good looking logo, without breaking the bank? Fortunately, there are plenty of options out there!

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Logo design process

By Holly Kosec | June 14, 2017

While my role here at T&S has recently shifted toward project management, I’ll always be a designer at heart. And one of the things I get to do is help our clients with their logos. There are essentially three different ways I do that.

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4 Steps to a Good Logo

By Holly Kosec | June 26, 2012

Every business has a logo, or should. It’s the identifying symbol of your entire company. If you get this wrong, the reputation of your company could be at stake. So how can you make sure your logo isn’t sending all the wrong signals? Here are four steps to follow in your logo-making journey.

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Concept vs. Creation: why logos cost an arm and a leg

By Guest Blogger | January 25, 2010

“I could have designed that.” Sound familiar? I still find myself guilty of this phrase, even as a designer. When I see a sleek, simple logo design, it’s hard to appreciate the extensive process that occurred before the finished product. Sure I could have traced the graphic, found the correct font and duplicated the colors,…

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Logo Design: Vector vs. Bitmap

By Guest Blogger | July 11, 2008

Many times when designing a website, I receive logos that are not in vector format. For those who may not know, vector images can be scaled infinitely, without losing quality, whereas a normal bitmap image will lose quality as it is scaled up, and even just saving the file repeatedly can lessen the quality.

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Cutting down on cost when redoing your logo

By Tim Priebe | May 18, 2008

Can you tell I’m a little stuck on logos lately? Our job here at T&S is to help businesses put their best foot forward on the web. Unfortunately, bad logos tend to work against us in that regard. We have to come up with creative ways to use logos we’re not fond of in a…

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When to redo your logo

By Tim Priebe | May 8, 2008

We often run into clients who we think should redo their logo, and they frequently resist the change for one reason or another. More often than not, they created it themselves and put a lot of hard work into it. Now, I have no doubt that if you made the logo yourself, you put a…

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