When I tell you that most organizations are missing the single most important video they could have on their website, I want you to know…
If you’ve ever hesitated to use video in your marketing because it didn’t feel “good enough,” you’re not alone. Many businesses assume video has to be highly produced, tightly scripted, and entirely flawless to be…
Ever wondered where the video-making magic happens at Backslash Creative? Well, today’s your lucky day because I’m about to take you on a virtual tour of our video studio. This is where creativity comes to life and where we turn ideas into stunning visual content.
If you’re anything like me, you have been down a few YouTube rabbit holes. I’ll start watching my favorite make-up artist, and then hours later, I’m watching a video of Judge Judy! Every day, millions of users watch videos they never intended to. This is due in part to exciting thumbnails!
But how can you make your video thumbnails enticing on YouTube and elsewhere?
Having a strategy for video marketing isn’t a new concept. However, the importance of video has definitely changed. Just look at most social media platforms! They are creating different tools and programs for organizations to implement videos into their marketing.
A good, professional video takes a good professional to make. Seems obvious, right? I know, I know, but there’s a time and place for videos you’ve shot on your smartphone. One of the side effects of coronavirus is that we all became much more accepting of amateur videos. But, there’s a difference between amateur videos and unprofessional videos—videos that make you look dumb.
Some people want to avoid being caught on film at all costs. I get it! Being a video star isn’t for everyone. It can definitely be stressful and intimidating, especially if it’s way outside your comfort zone. Thankfully, there are options for utilizing video in your organization without actually being the star of those videos.
If just thinking about being in a video for your organization stresses you out, you’re not alone. I’ve felt that way too! But you shouldn’t let that stop you from diving into videos as part of your digital marketing strategy! Here are four best practices I’ve used to not be awkward in online videos.
Happy new year, everyone! Well, technically we’re almost a month into 2019 now. But it’s not too late to reflect on 2018 to know what to work on in 2019.
Getting ready to be more active on YouTube? Recently started publishing videos on a regular basis? If you’re like many others, your YouTube channel may look a little threadbare. Have no fear! In just 30 minutes or so, you can turn it all around. Here are some tips you can implement quickly.