Articles about online video

Backslash video studio tour

By Michela Owen | December 13, 2023

Ever wondered where the video-making magic happens at Backslash Creative? Well, today’s your lucky day because I’m about to take you on a virtual tour of our video studio. This is where creativity comes to life and where we turn ideas into stunning visual content.

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What makes a good video thumbnail?

By Leann Priebe | March 22, 2023

If you’re anything like me, you have been down a few YouTube rabbit holes. I’ll start watching my favorite make-up artist, and then hours later, I’m watching a video of Judge Judy! Every day, millions of users watch videos they never intended to. This is due in part to exciting thumbnails!

But how can you make your video thumbnails enticing on YouTube and elsewhere?

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How are videos used in digital marketing?

By Leann Priebe | March 16, 2022

Having a strategy for video marketing isn’t a new concept. However, the importance of video has definitely changed. Just look at most social media platforms! They are creating different tools and programs for organizations to implement videos into their marketing.

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Video mistakes that make you look dumb

By Chloé Gee | November 3, 2021

A good, professional video takes a good professional to make. Seems obvious, right? I know, I know, but there’s a time and place for videos you’ve shot on your smartphone. One of the side effects of coronavirus is that we all became much more accepting of amateur videos. But, there’s a difference between amateur videos and unprofessional videos—videos that make you look dumb.

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Digital marketing videos without being on camera

By Chloé Gee | December 16, 2020

Some people want to avoid being caught on film at all costs. I get it! Being a video star isn’t for everyone. It can definitely be stressful and intimidating, especially if it’s way outside your comfort zone. Thankfully, there are options for utilizing video in your organization without actually being the star of those videos.

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How to not be awkward in online videos

By Leann Priebe | April 15, 2020

If just thinking about being in a video for your organization stresses you out, you’re not alone. I’ve felt that way too! But you shouldn’t let that stop you from diving into videos as part of your digital marketing strategy! Here are four best practices I’ve used to not be awkward in online videos.

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Our best articles on digital marketing from 2018

By Leann Priebe | January 23, 2019

Happy new year, everyone! Well, technically we’re almost a month into 2019 now. But it’s not too late to reflect on 2018 to know what to work on in 2019.

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How to improve your YouTube channel in 30 minutes

By Tim Priebe | June 20, 2018

Getting ready to be more active on YouTube? Recently started publishing videos on a regular basis? If you’re like many others, your YouTube channel may look a little threadbare. Have no fear! In just 30 minutes or so, you can turn it all around. Here are some tips you can implement quickly.

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Five tips for creating awesome cell phone videos

By Chloé Gee | April 11, 2018

Welcome to the year 2018, where 95 percent of Americans own a cell phone of some kind! The large majority of those devices are indeed smartphones, which utilize an operating system to function like a mini computer. Gone are the days of having to purchase expensive equipment to create video. Today’s smartphones provide impressive camera technology and an expansive array of supporting applications at your fingertips. That means anyone can create high-quality video whenever they want!

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What type of online video matches your goals?

By Tuan Pham | October 18, 2017

Want to get started with online video? Great! But what type of video should you use? There are two big categories of videos: one-off video and video series. Which type you use depends on several factors, including your goal for using video and your budget.

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