SEO has been around for quite a while now, but many businesses continue to make the same old mistakes when it comes to writing content. You should strive for content that is both relevant to your readers and optimized for search. Here are some obstacles to that objective you may have seen, or even been guilty of yourself.Read More
It seems like every week some internet marketing blog poses this gripping question: is it possible to use long content in the internet age? The short answer is yes. The slightly longer answer is that it depends, but there are a couple of rules of thumb you can look to for guidance.Read More
Smartphone applications can be powerful tools for engaging customers and building loyalty. But, if executed poorly, they can also do a lot of damage to your brand and turn previously passionate fans away from your business. Will you be throwing your money away?
I get a lot of questions from small business owners as to whether or not they should be working on a mobile app to market their business instead of investing in traditional or online marketing. Ninety-nine percent of the time, the answer is “no.”Read More
Things are coming together. Your ideal customers are coming to you in droves and business is booming.You’ve worked hard to figure out a marketing strategy that works for your business.
You could sit back and relax – leaving things just the way they are – content with “good.” Or you could sprint towards the finish line and go for “great.”Read More
You’ve pegged down an ideal customer. You’ve built a marketing platform that appeals to their emotions. Visitors are staying longer at your website, but sales still aren’t what you want them to be.
What’s wrong? Your potential customers are probably confused and, as the marketing adage goes, “The confused mind buys nothing.”
The next step in working through the marketing exercise of “Who? Why? What? How? When? & Where?” is answering “What?” and “How?”Read More
Have you ever been frustrated with how potential customers react to your marketing? Maybe they went to your website, stayed for a few seconds, and then clicked away.
You poured all that time and money into creating something you were proud of… and **thud** it falls flat the second you set it out into the world.
Working through the marketing exercise of “Who? Why? What? How? When? & Where?” you may have stumbled with “Why?” – you may have not given your potential customers a reason to care.Read More