Blog

Articles about nonprofit

Using AI to tell your nonprofit story 

By Michela Owen | September 24, 2026

Personal stories make people care and, eventually, give, but only if you use them right. Nonprofits that lean into storytelling see donor retention climb to around…

How to choose a donor management system 

By Michela Owen | August 20, 2026

If you have spent any time researching donor management systems, you already know the uncomfortable truth nobody wants to say out loud: There is no…

Marketing mistakes most nonprofits make 

By Michela Owen | July 30, 2026

I love to work with nonprofits. I also see the same mistakes made over and over again. Not because the people making them are…

Nonprofit Instagram post ideas

By Michela Owen | October 9, 2024

Managing social media for a nonprofit can sometimes feel like juggling a thousand things at once. You’ve got a mission to share, stories to tell, and donors to engage, all while figuring out the best way to connect with your audience on social media. Luckily, we’ve got your back with some fresh social media post ideas optimized for Instagram—though you can easily tweak these ideas for any platform.

How to create a marketing plan for your church

By Michela Owen | July 10, 2024

Creating a marketing plan for your church is essential to connect with your congregation and reach new members. A well-structured plan helps you stay focused, allocate resources effectively, and track your progress. In this blog, we will explore how to create a comprehensive marketing plan for your church, taking into account the framework from our previous guide on marketing plans.

Is marketing important for nonprofit organizations?

By Tim Priebe | April 17, 2024

Is marketing important for nonprofit organizations? Yes. Yes, it is. Thank you for coming to my TED Talk.Seriously, though, marketing isn’t just for big corporations chasing profits! It can be a game-changer for nonprofits, too! While every organization’s journey is unique, finding the right marketing approach can supercharge your mission and make a real difference.

Nonprofit marketing plan

By Michela Owen | January 24, 2024

I love nonprofits and giving back to my community. And I love marketing as well! So, helping nonprofits get strategic by creating a marketing plan is one of my favorite parts of my job!

Michela’s journey with Cavett Kids

By Michela Owen | September 27, 2023

Hey there, I’m Michela Owen, and I’m part of the fantastic team at T&S. While my day job revolves around digital marketing, there’s a side of me that’s deeply committed to something beyond the screen—supporting local nonprofits and giving back to my community.

Discounted marketing tools for nonprofits

By Brooklyn Learned | June 28, 2023

Nonprofit marketing departments vary depending on the organization, but they share the common goal of accomplishing multiple tasks with limited resources, unlike larger for-profit businesses. Although some nonprofits can afford to invest in a marketing tool or two, receiving occasional discounts is always beneficial.

Why nonprofits need SEO to save the day

By Tim Priebe | March 29, 2023

Do nonprofits need SEO? Well, that’s like asking if Batman needs his trusty utility belt. Sure, he can fight crime without it, but why make things harder than they need to be?