I have been posting blogs for Backslash Creative for over 10 years. And as the owner and CFO of a creative business, I have watched what works, what doesn’t, and why most business blogs…
“Do blogs even matter anymore?” It’s a fair question. Depending on what you read, blogs are either essential to your marketing strategy or completely…
Blog introductions do more heavy lifting than most people give them credit for.
The first paragraph or two—ideally under 60 words or so—is what shows up in social posts and elsewhere. So yes, it needs to be clear. It needs to be enticing. And it needs to be accurate. But that’s just the first part of the job.
As the resident editor at Backslash Creative, I get paid real money to nitpick—an arrangement that works remarkably well for me. Editing isn’t just about…
Ever caught yourself wondering, “How long should my blog be?” You’re not alone. Is 500 words enough? Should it be 1,500? Or somewhere in between? The truth is, there’s no one-size-fits-all answer. The ideal length depends on how much value you’re delivering and how thoroughly you’re addressing your audience’s questions.
Blogging’s role in marketing has changed since the term was first coined in 1999. If anything, its importance has increased over the years. It’s also easier than ever to start a blog now, so high-quality, engaging content is really necessary to set yourself apart.
AI has left the world of shows I love (like Star Trek) and entered the mainstream. It’s transforming the way we approach digital marketing, and SEO is no exception. However, the key…
What works for SEO? Let’s look at some of our supercharged SEO blogs that have received decent traffic over the past 12 months. Then for each blog, I’ll share one takeaway that you can apply to your blogs if you want to get search engine traffic.
Blogging for your business or nonprofit is like trying to bathe your dog. It’s complicated and messy, and it may not work out if you’re not careful.
Here at T&S, we’re big fans of blogging. While we weren’t nearly as good at it back then, we’ve been blogging for our agency since 2008. And our longest continuous blog for a client has been running since 2011. Blogging is great for SEO, connecting with current and potential clients, and demonstrating your expertise and approachability. But how do you actually create a business blog?