Blogging’s role in marketing has changed since the term was first coined in 1999. If anything, its importance has increased over the years. It’s also easier than ever to start a blog now, so high-quality, engaging content is really necessary to set yourself apart.
Read More
AI has left the world of shows I love (like Star Trek) and entered the mainstream. It’s transforming the way we approach digital marketing, and SEO is no exception. However, the key…
Read More
What works for SEO? Let’s look at some of our supercharged SEO blogs that have received decent traffic over the past 12 months. Then for each blog, I’ll share one takeaway that you can apply to your blogs if you want to get search engine traffic.
Read More
Blogging for your business or nonprofit is like trying to bathe your dog. It’s complicated and messy, and it may not work out if you’re not careful.
Read More
Here at T&S, we’re big fans of blogging. While we weren’t nearly as good at it back then, we’ve been blogging for our agency since 2008. And our longest continuous blog for a client has been running since 2011. Blogging is great for SEO, connecting with current and potential clients, and demonstrating your expertise and approachability. But how do you actually create a business blog?
Read More
A lot can change in 10 years. I know in my house, there are way more smart speakers in 2022 than the zero we had in 2012. Amazon makes almost daily deliveries to us now, which was much rarer in 2012.
So, should you start a blog for your business or nonprofit in 2022? Or whatever year you’re reading this? Is blogging still a good digital marketing strategy for organizations?
The answer is… it depends.
Read More
If the thought of writing blogs overwhelms you, it’s okay! I have a few tips and tricks that can help get you organized and started on the process, as well as the many benefits of blogging for your business.
Read More
If you have a website, chances are you’d like it to show up in Google. Setting up your website the right way for search engines—also known as Search Engine Optimization or SEO—can take many forms. In our experience, the most powerful SEO tactic is blogging regularly as long as you optimize those blog articles for SEO.
Read More
A huge part of any digital marketing plan is good, quality, consistent content. And all that content means you need to spend a lot of time writing. Writing can be hard! Here are 25 tips you can use to make your writing easier and more effective.
Read More
Blogging can either be a great thing for your business or nonprofit, or if can be a huge waste of time and resources. If blogging isn’t a good fit for your organization, would you rather know now or find out after months or years of blogging? Let’s take a look at some reasons you may or may not want to start blogging.
Read More