Every few months, someone asks us the same question in a slightly different form. Should we get HubSpot? Is it worth the…
If you have ever bought something online or signed up for a newsletter, you have gotten one. It shows up within a minute or two, usually with a…
I love to work with nonprofits. I also see the same mistakes made over and over again. Not because the people making them are…
I have been posting blogs for Backslash Creative for over 10 years. And as the owner and CFO of a creative business, I have watched what works, what doesn’t, and why most business blogs…
When I tell you that most organizations are missing the single most important video they could have on their website, I want you to know…
When someone lands on your website, they are not reading. Not yet. They are scanning, assessing, and making a split-second call about whether to…
If you’ve ever been told that SEO takes time, you’ve probably also wondered whether that’s actually true or just something agencies say to buy themselves another six months. It’s a…
One of the fastest ways to lose trust online is not bad design. It is inconsistency. Your website says one thing, your social media feels completely different, your email newsletter sounds like…
Certain fonts instantly create emotional associations. Some feel modern and elevated. Some feel trustworthy. Some feel playful. Some feel like a…
I’m not against storytelling. Stories are powerful. I use them constantly when I teach, preach, write, or sell. But somewhere along the way, a lot of LinkedIn content drifted from relationship-building into…