LinkedIn has developed a strange reputation over the years. For some people, it feels intimidating. For others, it feels overly formal or full of…
When you think about the brands, businesses, or nonprofits you return to again and again, it usually has little to do with price or convenience. Most of the time, you return because of how…
Let’s talk about why ideal customers leave your website and what you can do to keep the right…
If you want people to find your business or nonprofit online in 2026, your Google Business Profile is one of the most essential…
Color is one of the first things people notice on a website — usually before they read a single word. Research backs this up: studies show that people form an opinion about a product or brand within 90 seconds, and up to 90% of that initial impression is based solely on color.
Most businesses want to improve their SEO, but few know exactly where they stand compared to their competitors. And even fewer know who their real competitors are.
If you’ve spent more than five minutes on LinkedIn, you’ve probably noticed something: some people grow their network like crazy, and others feel like they’re posting into the void.
At Backslash Creative, we frequently discuss strategy, websites, content systems, and consistency. But underneath all of that is something quieter and far more powerful: gratitude.
Every business leader faces a similar tension at some point: the need for immediate results and the desire to build something that endures. You want to see your marketing pay off quickly—but you also know short-term wins won’t sustain you forever.
When your new website gets enough traffic, analytics can show you what’s happening—but not why. You’ll see the numbers: page views, bounce rate, time on page. But you won’t see what visitors actually do while they’re on the page.