Blog

Dive into our insights, expertise, and company culture. We've been blogging since 2008, so enjoy our articles.

How to increase the visibility of LinkedIn posts

By Dana Bosley | May 15, 2025

LinkedIn rewards clean, thoughtful writing. No tricks—just structure, focus, and one clear message per post.

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How to attach a file to an email in Mailchimp

By Tim Priebe | May 8, 2025

No paperclip here—Mailchimp prefers lighter loads. Link it; don’t attach it.

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Audience research for better marketing

By Michela Owen | May 1, 2025

Trying to reach “everyone” usually means connecting with no one. Audience research helps focus your marketing and reach the right people.

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How often should a website be redesigned?

By Leann Priebe | April 24, 2025

We’ve all landed on a site that felt like a time capsule. The layout is clunky, the photos are outdated, and the text reads like it was written before smartphones existed. If you’re wondering when to redesign your website, here’s the short answer: Start evaluating at three years. Start planning at five. And if it’s been ten? It’s overdue.

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Google vs other search engines

By Tim Priebe | April 17, 2025

Even though Google rules the roost, it’s not the only game in town. Other search engines still serve millions of users—and in some niches, they matter more than you’d expect.

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How to schedule posts on Threads

By Michela Owen | April 10, 2025

Threads may still feel like the younger, less chaotic, neglected cousin of Twitter (sorry, X), but it’s growing—and brands are starting to take it more seriously. The catch? Until recently, scheduling posts on Threads wasn’t even possible unless you worked some serious workaround magic.

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How I learned to love AI for editing

By Dana Bosley | April 3, 2025

Did I ever think I’d be using an AI to help me edit back when I first talked with Tim about potentially joining the Backslash team in late 2023? Absolutely not.

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Telling your unique story with marketing

By Tim Priebe | March 27, 2025

Your ideal client isn’t looking for a company to admire—they’re looking for a guide. Your unique story should show them how you help them win.

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How to audit your website

By Michela Owen | March 20, 2025

Is your website helping your business or hurting it? Our DIY website audit checklist walks you through 10 things you can check now.

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What we really know about Google’s algorithm

By Tim Priebe | March 13, 2025

Google’s algorithm keeps SEO pros guessing, but testing reveals what works. From content quality to search intent, here’s what we know.

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