At Backslash Creative, we’re always looking to stay ahead of the curve and bring the latest insights back to our clients. That’s why we’ve been hitting the road, attending key events and conferences.
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Artificial Intelligence (AI) is shaking things up in the marketing world, offering some seriously smart tools and techniques to spice up your marketing game. If you’re keen on harnessing the power of AI, it’s crucial to grasp not just the what and the why but the how to integrate AI seamlessly into your marketing strategies.
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Creating a marketing plan for your church is essential to connect with your congregation and reach new members. A well-structured plan helps you stay focused, allocate resources effectively, and track your progress. In this blog, we will explore how to create a comprehensive marketing plan for your church, taking into account the framework from our previous guide on marketing plans.
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This blog is different than normal, at least for us. You may or may not have noticed, but this year has been a bit crazy for Leann and me personally. If that doesn’t interest you, feel free to skip this particular blog. But if you’re interested in a short personal update and some business-related reflections, feel free to read on.
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LinkedIn has evolved from a simple resume-hosting networking site to a powerful platform for business marketing and professional branding. With over 800 million users, LinkedIn offers vast opportunities for businesses to connect with industry professionals, generate leads, and establish thought leadership.
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WordPress isn’t just a blogging platform; it’s a powerhouse that drives a massive majority of websites on the internet. For small businesses, it’s not just about having a website but having one that grows with you, which is why many are turning to WordPress for its flexibility and user-friendliness.
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Blogging’s role in marketing has changed since the term was first coined in 1999. If anything, its importance has increased over the years. It’s also easier than ever to start a blog now, so high-quality, engaging content is really necessary to set yourself apart.
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Search Engine Optimization (SEO) is super important, although I may be biased. If you want to be found online, that’s how you improve your visibility and attract organic traffic. Understanding and implementing effective SEO strategies can significantly enhance a website’s performance in search engine results.
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I’ve said it before, and I’ll say it again. I never meant to start a digital marketing company. But now we’re here, so it’s important to know what skills you actually need for digital marketing, regardless of whether you ended up doing marketing intentionally or not.
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I love using AI, and I’ll say the same right up to the point we become subjugated by our robotic overlords. One of the many areas of marketing I use AI for is email marketing. Yes, email marketing can still be effective if done right.
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