At Backslash Creative, we frequently discuss strategy, websites, content systems, and consistency. But underneath all of that is something quieter and far more powerful: gratitude.
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Every business leader faces a similar tension at some point: the need for immediate results and the desire to build something that endures. You want to see your marketing pay off quickly—but you also know short-term wins won’t sustain you forever.
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When your new website gets enough traffic, analytics can show you what’s happening—but not why. You’ll see the numbers: page views, bounce rate, time on page. But you won’t see what visitors actually do while they’re on the page.
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It’s not unusual for a business owner to ask me about keywords. It’s a familiar mindset—and one that made sense a decade ago. But search engines have changed, and so have users. Keywords alone won’t cut it any longer.
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Remember when “post it on Facebook” was the whole marketing plan? Back when everyone from your best customers to your grandma’s cat page was active and liking things like it meant something?
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If you’re managing a small business or nonprofit, social media can feel like one more thing on a long list. You may wonder which platform matters most—or whether you should post daily to keep up.
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Not all great meetings happen around a table. Honestly, some of the best ones don’t even look like meetings.
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It sounds counterintuitive, but it’s true: the broader your message, the less likely anyone is to pay attention. Because the second you start trying to reach “everyone,” your content starts sounding like it’s for no one in particular.
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Website speed isn’t sorcery. It’s mostly common sense—with a little technical cleanup and a lot of restraint.
A faster site doesn’t just win points with Google. It keeps real people from bailing before your homepage finishes loading. And the good news? You don’t need a computer science degree to fix it. You just need to stop doing what seems fancy and focus on what actually works.
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WordPress gives you a lot of flexibility—and a lot of options when it comes to SEO plugins. The right ones can save you time and support your strategy. But the wrong ones just get in the way.
My team and I have…
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