In the ever-evolving realm of modern marketing, staying on top of the latest trends is essential. As we step into 2024, there are several crucial strategies and practices to consider to ensure your marketing writing is both effective and up-to-date.
Read MoreHave you ever sent out a beautifully crafted email campaign through Mailchimp, only to find out that it ended up in your recipients’ spam folders? Frustrating, isn’t it? Well, you’re not alone. Many Mailchimp users encounter this issue, and it’s essential to understand why it happens and how to prevent it.
Read MoreLet’s dive into the exciting world of logo design with a twist – we’re talking about AI, a.k.a. your creative intern. Now, let me be clear upfront: while AI can be an incredible source of inspiration, you might not want it to be your final logo designer (trust me, it can’t spell very well, and I can relate).
Read MoreWhether you’re new to HubSpot or an experienced user, you’re likely familiar with the concepts of lists. However, even HubSpot veterans don’t always know when to use an active list versus a static list in the powerful marketing automation tool.
Read MoreOh, the alluring world of photography! Where a picture is worth a thousand words, and a good background is worth a thousand pictures. Okay, I’m not great at math, but your background is important! But what if your background falls short? Or what if your image isn’t quite the right dimensions, but you’d rather extend the background than crop the photo? Enter the magical realm of AI, the saving grace for us ‘mediocre’ photographers.
Read MoreAs a busy mom, wife, and business owner, I have little time for stuff that doesn’t matter. When it comes to SEO, the same applies! There’s a lot on your plate as a business owner or content creator already, so here are the five things you can ignore when it comes to SEO.
Read MoreIf you’ve ever been to our website or interacted with us before, you may notice something—no, everything—is different! After 20 years of doing business as T&S, we are now Backslash Creative! This change came for multiple reasons, all good, so let’s get into the nitty-gritty.
Read MoreHey there, I’m Michela Owen, and I’m part of the fantastic team at T&S. While my day job revolves around digital marketing, there’s a side of me that’s deeply committed to something beyond the screen—supporting local nonprofits and giving back to my community.
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