LinkedIn rewards clean, thoughtful writing. No tricks—just structure, focus, and one clear message per post.
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No paperclip here—Mailchimp prefers lighter loads. Link it; don’t attach it.
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Trying to reach “everyone” usually means connecting with no one. Audience research helps focus your marketing and reach the right people.
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We’ve all landed on a site that felt like a time capsule. The layout is clunky, the photos are outdated, and the text reads like it was written before smartphones existed. If you’re wondering when to redesign your website, here’s the short answer: Start evaluating at three years. Start planning at five. And if it’s been ten? It’s overdue.
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Even though Google rules the roost, it’s not the only game in town. Other search engines still serve millions of users—and in some niches, they matter more than you’d expect.
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Threads may still feel like the younger, less chaotic, neglected cousin of Twitter (sorry, X), but it’s growing—and brands are starting to take it more seriously. The catch? Until recently, scheduling posts on Threads wasn’t even possible unless you worked some serious workaround magic.
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Did I ever think I’d be using an AI to help me edit back when I first talked with Tim about potentially joining the Backslash team in late 2023? Absolutely not.
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Your ideal client isn’t looking for a company to admire—they’re looking for a guide. Your unique story should show them how you help them win.
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Is your website helping your business or hurting it? Our DIY website audit checklist walks you through 10 things you can check now.
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Google’s algorithm keeps SEO pros guessing, but testing reveals what works. From content quality to search intent, here’s what we know.
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