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Articles about websites

How a website heatmap can help

By Michela Owen | November 20, 2025

When your new website gets enough traffic, analytics can show you what’s happening—but not why. You’ll see the numbers: page views, bounce rate, time on page. But you won’t see what visitors actually do while they’re on the page.

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How to increase the speed of your website

By Michela Owen | August 7, 2025

Website speed isn’t sorcery. It’s mostly common sense—with a little technical cleanup and a lot of restraint.

A faster site doesn’t just win points with Google. It keeps real people from bailing before your homepage finishes loading. And the good news? You don’t need a computer science degree to fix it. You just need to stop doing what seems fancy and focus on what actually works.

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The best SEO plugins for WordPress

By Tim Priebe | July 31, 2025

WordPress gives you a lot of flexibility—and a lot of options when it comes to SEO plugins. The right ones can save you time and support your strategy. But the wrong ones just get in the way.

My team and I have…

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Increase your website’s form conversion rates

By Michela Owen | July 3, 2025

Your website might look great and load quickly, but if your forms don’t convert, your marketing is leaking leads. Whether you’re a small business, nonprofit, or professional service provider, your contact or sign-up form is where interest becomes action. Unfortunately, many forms…

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Examples of social proof on websites

By Leann Priebe | May 29, 2025

Visitors are more likely to walk away if your website doesn’t show that others trust you. Here’s how to fix that.

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How often should a website be redesigned?

By Leann Priebe | April 24, 2025

We’ve all landed on a site that felt like a time capsule. The layout is clunky, the photos are outdated, and the text reads like it was written before smartphones existed. If you’re wondering when to redesign your website, here’s the short answer: Start evaluating at three years. Start planning at five. And if it’s been ten? It’s overdue.

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How to audit your website

By Michela Owen | March 20, 2025

Is your website helping your business or hurting it? Our DIY website audit checklist walks you through 10 things you can check now.

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Make your homepage CTA obvious

By Michela Owen | February 13, 2025

When someone lands on your website, there’s a chance they’re already poised to engage, not just casually browsing. If your site assumes everyone…

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What are WordPress plugins and themes?

By Michela Owen | December 4, 2024

Navigating the world of WordPress can be daunting if you’re new to it, especially when you encounter terms like “plugins” and “themes.” Don’t sweat it, though—getting a handle on these tools can completely change your approach to your website.

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Why do people love WordPress?

By Leann Priebe | August 14, 2024

We’ve been using WordPress for well over a decade now, and it’s easy to see why it’s a favorite for so many people. From its humble beginnings as a simple blogging tool, WordPress has grown into a powerhouse content management system (CMS) that powers over 40% of all websites on the internet.

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