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Articles about marketing mindset

Audience research for better marketing

By Michela Owen | May 1, 2025

Trying to reach “everyone” usually means connecting with no one. Audience research helps focus your marketing and reach the right people.

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Telling your unique story with marketing

By Tim Priebe | March 27, 2025

Your ideal client isn’t looking for a company to admire—they’re looking for a guide. Your unique story should show them how you help them win.

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Long-term clients over a quick buck

By Michela Owen | February 27, 2025

Sure, quick projects can be fun—like a spontaneous weekend road trip. But if you ask us, the best partnerships are the ones that…

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What skills are needed for digital marketing?

By Leann Priebe | May 29, 2024

I’ve said it before, and I’ll say it again. I never meant to start a digital marketing company. But now we’re here, so it’s important to know what skills you actually need for digital marketing, regardless of whether you ended up doing marketing intentionally or not.

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7 ways to market strategically in 2024

By Tim Priebe | December 6, 2023

As 2024 approaches, the digital marketing landscape isn’t just changing; it’s evolving at warp speed. And here at the tail end of 2023, it’s our chance to grab the reins and steer our marketing strategies towards uncharted territories, armed with the latest tech and insights.

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Inbound 2022 recap: Actionable takeaways

By Tim Priebe | September 14, 2022

HubSpot’s annual conference, Inbound 2022, took place just last week. Leann and I were fortunate to be able to attend. While we’ve been HubSpot partners for just 10 months now, we’ve been helping clients with HubSpot for years, and with digital marketing in general for nearly two decades.

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Our core values and why your company needs some, too

By Chloé Gee | January 19, 2022

For businesses to benefit and bring value to their organization and its customers, they should first establish core values to serve as principles for their culture, identity, goals, direction, and more.

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Marketing mistakes that make my blood boil

By Chloé Gee | September 8, 2021

I love good marketing. That’s why I went to college and got a degree in Strategic Communication, and that’s why I’m on the board of our local chapter of the International Association of Business Communicators. And it’s the reason I work in marketing now. With all that passion for great marketing, nothing makes my jaw drop in shock like really horrible marketing mistakes. The good news? It’s never too late to fix your mistakes! Without any further ado, here are eight marketing mistakes that make my blood boil.

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A marketing plan template

By Chloé Gee | February 10, 2021

Marketing without a plan is a huge mistake! A marketing plan is essential to help your business or nonprofit stay focused and achieve your goals. Without a set plan, it can be a huge challenge to track your progress. Need a template? You just need to fill in each of these sections…

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Do nonprofits need social media?

By Chloé Gee | September 30, 2020

Does your nonprofit need social media accounts? Nonprofits require volunteers, donors, ambassadors, and public outreach in order to function. Social media would make sense for your organization if you want to dedicate time and energy to driving engagement, increasing website traffic, and generally increasing communication and exposure through an online social network. The question then becomes: How should nonprofits use social media?

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