Blog

Articles written by Leann Priebe

LinkedIn for dummies: How to use it well 

By Leann Priebe | March 5, 2026

LinkedIn has developed a strange reputation over the years. For some people, it feels intimidating. For others, it feels overly formal or full of…

Emotional connection drives customer loyalty 

By Leann Priebe | January 29, 2026

When you think about the brands, businesses, or nonprofits you return to again and again, it usually has little to do with price or convenience. Most of the time, you return because of how…

Why consistency matters more than frequency on social media

By Leann Priebe | August 28, 2025

If you’re managing a small business or nonprofit, social media can feel like one more thing on a long list. You may wonder which platform matters most—or whether you should post daily to keep up.

Examples of social proof on websites

By Leann Priebe | May 29, 2025

Visitors are more likely to walk away if your website doesn’t show that others trust you. Here’s how to fix that.

How often should a website be redesigned?

By Leann Priebe | April 24, 2025

We’ve all landed on a site that felt like a time capsule. The layout is clunky, the photos are outdated, and the text reads like it was written before smartphones existed. If you’re wondering when to redesign your website, here’s the short answer: Start evaluating at three years. Start planning at five. And if it’s been ten? It’s overdue.

How long should a blog be?

By Leann Priebe | November 27, 2024

Ever caught yourself wondering, “How long should my blog be?” You’re not alone. Is 500 words enough? Should it be 1,500? Or somewhere in between? The truth is, there’s no one-size-fits-all answer. The ideal length depends on how much value you’re delivering and how thoroughly you’re addressing your audience’s questions.

How I balance being a business owner and a mom

By Leann Priebe | October 16, 2024

Running a business while being a mom to three boys sounds like a juggling act—and it often feels that way! But over the years, I’ve learned that it’s possible to manage both, and even enjoy the process, with a little flexibility, a lot of planning, and the right mindset. Here’s a peek into how I navigate life as both a business owner and a mom to three amazing (and busy!) boys: Josh, Jackson, and Jacob.

Why do people love WordPress?

By Leann Priebe | August 14, 2024

We’ve been using WordPress for well over a decade now, and it’s easy to see why it’s a favorite for so many people. From its humble beginnings as a simple blogging tool, WordPress has grown into a powerhouse content management system (CMS) that powers over 40% of all websites on the internet.

The Backslash crew hits the road

By Leann Priebe | July 24, 2024

At Backslash Creative, we’re always looking to stay ahead of the curve and bring the latest insights back to our clients. That’s why we’ve been hitting the road, attending key events and conferences.

Is WordPress good for small business websites?

By Leann Priebe | June 19, 2024

WordPress isn’t just a blogging platform; it’s a powerhouse that drives a massive majority of websites on the internet. For small businesses, it’s not just about having a website but having one that grows with you, which is why many are turning to WordPress for its flexibility and user-friendliness.