Is it worth paying someone to do SEO?

By Michela Owen on March 20, 2024

By Michela Owen on March 20, 2024

Is forking out cash for SEO services really worth it? Well, not every organization with a website needs to obsess over SEO, aka Search Engine Optimization. If the terms “Google ranking” and “search results” sound like music to your ears, then SEO is for you.

But the real question here is whether you should open your wallet to let someone else do the heavy lifting.

Patience is important

Embarking on the SEO journey? Strap in for the long haul. Expecting instant gratification? Not gonna happen.

Sustainable, impactful results often take about 6-12 months to materialize. SEO is more of a marathon than a sprint, requiring patience and perseverance.

Transparency is key

If you decide to move forward, then you’re chatting with an “SEO guru,” and they’re playing their cards too close to their chest; that’s a red flag! If they can’t or won’t share what they’ll actually be doing, you might want to keep looking.

You deserve to know what you’re paying for, after all!

Content is king

If you’re going to invest in one thing for SEO, let it be regularly published blogs. But here’s the kicker: these blogs need to woo your ideal customer and make Google’s heart skip a beat.

If your SEO whiz is churning out content that reads like it’s been spun by a bot for bots, it’s time to fire them.

Set a timeline, check the results

Commit to a specific period for your SEO efforts and have your own tools at the ready to check on your progress. Don’t just take their word for it; their reports might be biased.

After your specified timeframe, take a step back and assess. Did you hit your goals? Are you seeing progress? And remember, if something smells fishy, don’t hesitate to seek a second opinion from another SEO expert or even cut ties sooner than planned.

Getting started

In the grand scheme of things, whether paying for SEO is worth it boils down to your needs, your patience, and the transparency and quality of the service provided. SEO can be a game-changer, catapulting your online presence to new heights. Just make sure you’re in it with the right partner.

If you’re sitting there thinking, “SEO sounds great, but where would I find the right partner?” – guess what? We’re here to help. Whether it’s consulting to get you on the right path, training to make you an SEO hobbyist, or taking over with ongoing SEO services, we’ve got your back. We’d be happy to talk!


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