If you’ve spent any time around marketing or web design in the last few years, you’ve probably heard some version of this advice: “Everything should be mobile-first.” It gets repeated often enough that it feels like a rule rather than…
Most B2B companies are either ignoring LinkedIn or using it in a way that makes people scroll right past them. There’s not…
Most business owners assume website security is only a concern for large corporations or high-traffic e-commerce brands. It’s easy to think, “We’re too small to…
If you want people to find your business or nonprofit online in 2026, your Google Business Profile is one of the most essential…
Most businesses want to improve their SEO, but few know exactly where they stand compared to their competitors. And even fewer know who their real competitors are.
If you’ve spent more than five minutes on LinkedIn, you’ve probably noticed something: some people grow their network like crazy, and others feel like they’re posting into the void.
At Backslash Creative, we frequently discuss strategy, websites, content systems, and consistency. But underneath all of that is something quieter and far more powerful: gratitude.
Every business leader faces a similar tension at some point: the need for immediate results and the desire to build something that endures. You want to see your marketing pay off quickly—but you also know short-term wins won’t sustain you forever.
It’s not unusual for a business owner to ask me about keywords. It’s a familiar mindset—and one that made sense a decade ago. But search engines have changed, and so have users. Keywords alone won’t cut it any longer.
Not all great meetings happen around a table. Honestly, some of the best ones don’t even look like meetings.