When a client tells us they need SEO, we don’t nod and send a proposal. We say the same thing every time: “Tell us…
Someone fills out the contact form on your website at 9:40 on a Tuesday night. Your team sees it Thursday morning, sends a friendly reply, and hears nothing back. By then, the prospect has already…
If you manage a Mailchimp account, you’ve probably gotten this email. Maybe every week. “Your list grew by 5 new subscribers in the last 2 weeks. Set up an email automation to greet new subscribers automatically.” Most people ignore it. I get a stack of them for our clients’ accounts, and I understand the impulse.…
I’ve been doing email marketing for over fifteen years, long enough to watch it get declared dead more times than I can count. Social media was supposed to kill it. Then texting was supposed to kill it. Now everyone’s asking whether…
I have been rethinking how I use LinkedIn lately, and one small habit has done more to filter out the noise than anything else I have tried. It is simple enough that…
Every few months, someone asks us the same question in a slightly different form. Should we get HubSpot? Is it worth the…
If you’ve ever been told that SEO takes time, you’ve probably also wondered whether that’s actually true or just something agencies say to buy themselves another six months. It’s a…
I’m not against storytelling. Stories are powerful. I use them constantly when I teach, preach, write, or sell. But somewhere along the way, a lot of LinkedIn content drifted from relationship-building into…
If you’ve spent any time around marketing or web design in the last few years, you’ve probably heard some version of this advice: “Everything should be mobile-first.” It gets repeated often enough that it feels like a rule rather than…
Most B2B companies are either ignoring LinkedIn or using it in a way that makes people scroll right past them. There’s not…