If you want people to find your business or nonprofit online in 2026, your Google Business Profile is one of the most essential…
Most businesses want to improve their SEO, but few know exactly where they stand compared to their competitors. And even fewer know who their real competitors are.
If you’ve spent more than five minutes on LinkedIn, you’ve probably noticed something: some people grow their network like crazy, and others feel like they’re posting into the void.
At Backslash Creative, we frequently discuss strategy, websites, content systems, and consistency. But underneath all of that is something quieter and far more powerful: gratitude.
Every business leader faces a similar tension at some point: the need for immediate results and the desire to build something that endures. You want to see your marketing pay off quickly—but you also know short-term wins won’t sustain you forever.
It’s not unusual for a business owner to ask me about keywords. It’s a familiar mindset—and one that made sense a decade ago. But search engines have changed, and so have users. Keywords alone won’t cut it any longer.
Not all great meetings happen around a table. Honestly, some of the best ones don’t even look like meetings.
WordPress gives you a lot of flexibility—and a lot of options when it comes to SEO plugins. The right ones can save you time and support your strategy. But the wrong ones just get in the way.
My team and I have…
Remember Clubhouse? During COVID, it felt like the next big thing. Invite-only. Audio-only. Live chats with celebrities and influencers. It gave people something fresh when everything else was locked down. But once the novelty wore off…
Let’s be honest—you may have never heard the term “Core Web Vitals” in your life. And if you have, there’s a good chance it sounded like…