When I founded this agency in 2003, I had no idea where it would lead. Originally known as T&S Web Design, we have since rebranded twice, most recently becoming Backslash Creative in 2023. Over the years, our focus has expanded, our team has grown, and our vision has evolved, but our core values have remained constant. We’ve always been about people—our clients, our team, and our community—and we’ve worked hard to build a company that reflects that commitment.
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Owning a domain name is key to maintaining a strong online presence. It represents your brand’s identity on the internet, but it’s important to remember that domain ownership is not permanent; it relies on regular renewals. So, what happens when you give up your domain name?
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Integrating Mailchimp with your website can be a game-changer for your email marketing efforts. It lets you capture leads directly and automate the process efficiently. In this blog, I’ll guide you on creating and embedding effective signup forms on your site.
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This blog is different than normal, at least for us. You may or may not have noticed, but this year has been a bit crazy for Leann and me personally. If that doesn’t interest you, feel free to skip this particular blog. But if you’re interested in a short personal update and some business-related reflections, feel free to read on.
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LinkedIn has evolved from a simple resume-hosting networking site to a powerful platform for business marketing and professional branding. With over 800 million users, LinkedIn offers vast opportunities for businesses to connect with industry professionals, generate leads, and establish thought leadership.
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Search Engine Optimization (SEO) is super important, although I may be biased. If you want to be found online, that’s how you improve your visibility and attract organic traffic. Understanding and implementing effective SEO strategies can significantly enhance a website’s performance in search engine results.
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I love using AI, and I’ll say the same right up to the point we become subjugated by our robotic overlords. One of the many areas of marketing I use AI for is email marketing. Yes, email marketing can still be effective if done right.
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HubSpot’s marketing hub can be a great tool to help you work smarter, not harder. It can help with marketing automation, sales and marketing alignment, and more. But is it worth the investment that some would consider hefty?
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Is marketing important for nonprofit organizations? Yes. Yes, it is. Thank you for coming to my TED Talk.Seriously, though, marketing isn’t just for big corporations chasing profits! It can be a game-changer for nonprofits, too! While every organization’s journey is unique, finding the right marketing approach can supercharge your mission and make a real difference.
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Since its launch on July 5, 2023, Threads has woven itself into the fabric of social media conversations, sparking curiosity and skepticism in equal measure. Well, maybe more skepticism than curiosity.
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