25 writing tips for digital marketing

By Cole Battles on August 26, 2020

By Cole Battles on August 26, 2020

A huge part of any digital marketing plan is good, quality, consistent content. And all that content means you need to spend a lot of time writing. Writing can be hard! Here are 25 tips you can use to make your writing easier and more effective.

Tip #1: Write more.

Google and other search engines like more quality content rather than less. And the more often you write, the easier it will become and the better you will become.

Tip #2: Be consistent.

Writing more often is great, but be sure to create a schedule and stick to it. Regular passing shows that you’re active, knowledgeable, and reliable. And Google likes consistency.

Tip #3: Do your research.

When writing a blog article on any topic, pull up a list of similar articles to help you gather information.

Tip #4: Just start!

You miss 100% of the blogs you don’t write. That may not be exactly what Wayne Gretzky said, but it’s just as meaningful in marketing as it is in sports.

Tip #5: Chek ur grammar an spelling.

Pardon me, I meant “Check your grammar and spelling.” Seriously though, it only takes a moment and vastly improves the quality of your content. Grammarly can be a great tool for this one.

Tip #6: Be relevant.

Keep up to date on recent best practices and data for whatever topic you’re covering.

Tip #7: Set goals.

Why are you blogging in the first place? Do you want to increase sales? Set some goals and milestones and track them.

Tip #8: Create leads.

Have some sort of call to action and a form to fill out to help you get leads from all the blogs you’re writing.

Tip #9: Ask for content ideas.

Have a newsletter? Active on social media? Ask your audience what topics they are interested in related to your industry.

Tip #10: Write even more.

A good blog is around 300 – 600 words long. But an even better blog is 1,000 – 2,000 words long while still being high quality.

Tip #11: Use better titles and headlines.

Tools like Wordtracker and Answer The Public can help you find out what people are searching for and write titles and headlines that relate directly to those topics. 

Tip #12: Make your blogs shareable.

While technically not a writing tip, you want your blogs to be read, right? Make it easy for others to share them with social media share buttons.

Tip #13: Rewrite old blogs.

It may sound like cheating but it’s actually a great way to show how knowledgeable you are when you update old content.

Tip #14: Be educational.

Focus on sharing useful information with people rather than coming off as overly promotional.

Tip #15: Be evergreen.

Timely content is great, but most of your writing should still be shareable and relevant 6, 12, or 24 months later.

Tip #16: Be trendy.

Did I mention that timely content is also great? It is.

Tip #17: Be conversational.

You’re not writing for a trade journal. While that can be impressive, most people want to read content written on a 6th grade to 8th grade level.

Tip #18: Write guest posts.

While they don’t have the same SEO impact they used to, if you can find a site related to your area of expertise, write an article for it. Their readers will expand your audience and perceived expertise.

Tip #19: Check your analytics.

To improve your writing, understand who is reading your blog articles and which articles they’re reading. You can do this with tools like Google Analytics

Tip #20: Be flexible.

The analytics you see may change your plan. Life circumstances may change your plan! Be flexible, but keep writing.

Tip #21: Personalize your content.

If you’re utilizing your newsletter as a BDS—Blog Delivery System—you can personalize the email with your subscriber’s name and insert any other info you’ve collected about him or her.

Tip #22: Look at the competition.

While I don’t recommend copying their blogs, look at your competition and see what they’re blogging about to get more ideas.

Tip #23: Have consistent, quality branding.

Whether you’re running a comprehensive marketing campaign or just writing some monthly blogs, the website you’re publishing them on should have a nice and familiar look to readers if they visit it regularly.

Tip #24: Have a style.

Don’t be bland, but have a consistent style, a.k.a. voice. Your writing style shouldn’t vary from day to day but should have a similar tone in each article.

Tip #25: Explain industry jargon.

When someone reads your blog, they should know what you’re talking about. One of the tips our own Tim Priebe shares in his Blog a Week book is that you explain commonly used industry jargon to your readers.

Take a look at this list next time you’re sitting down for a blogging session or struggling to come up with content for your digital marketing. And if you just want someone else to create that content, feel free to reach out! We would be happy to talk and see if we might be a good fit for you.


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