So you’ve been blogging for a while, sinking a lot of effort into writing helpful articles for your target market. Would you like to get more mileage out of them? You can!
I’m a big movie fan. And just like blog articles, movies are pieces of content. Let’s assume a lot more resources are sunk into the average movie than into the average blog article. But bear with me for a moment.
Maybe you’ve considered creating a blog for your organization, but aren’t sure if it’s right for you or not. Sure, it can be helpful, but it’s not a great fit for every business or nonprofit. It’s not all rainbows and unicorns. Let’s take a look at the pros and cons to having a blog.
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If you need help coming up with blogging topics, there are plenty of options. You can use Google Analytics, free blogging topic ebooks, or many other resources. But once you finish a brainstorming session and have a list of blog topics, how do you narrow that list down? How do you decide what’s worth blogging about, and what’s not? We’ve developed a system…
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Blogging for business on a regular basis can be beneficial. But how are you actually getting those articles to your ideal clients? What is your BDS, your Blog Delivery System?
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Blogging on your website is great for proving your expertise, driving traffic to your website, and generally just making prospects comfortable with you before they contact you for the first time. But could you be making more use of your blog by looking at your analytics?
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One of the best ways to keep up-to-date on all of the latest news in the marketing world is to keep tabs on some of the most active, applicable, and cutting-edge marketing blogs on the web.
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You’re probably working too hard to come up with the ideas to blog about. If you’re tired of staring at a blank page waiting for inspiration, look no further than the thousands of journalists turning out stories every day. First off, let me introduce myself…
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For episode seventeen, my guest was Melissa Richey, Marketing Coordinator at The Children’s Center Rehabilitation Hospital. Melissa shared the rebranding process they went through, the blogging strategy they use, and how they market online by sharing stories.
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When talking to people about utilizing blogs and social media for their business or nonprofit, I frequently hear, “I know I should be doing it, but have no clue what I’d write about.” If that sounds familiar, you’re not alone!
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People do business with those they know, like, trust, and value. A huge part of that is trust. People trust you in part when you establish yourself as an expert before they even meet you. So how can a blog help you establish that expertise?
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