What’s the whole point of marketing your business or nonprofit online? Too often, we can get bogged down with new tools, features, and changing capabilities. We lose track of what it’s really all about when we get caught up in the details. Really, the point of marketing online is pretty simple. And if you can keep it in mind, it makes decisions about online marketing a lot easier.
Maybe you’ve got a lot of web traffic, but no one seems to stay on your site. No one leaves a comment. No one shares your links. When you ask people if they’ve read your most recent post they say, “Umm… Yeah, it was good. What was it about again?” They haven’t read it, because your blog is hard to read. You might have good ideas, but you aren’t following some basic rules.
It’s a proven fact that simply having a picture with an article will increase your click-through rate, and capture your audience’s attention better, even if the picture isn’t the best. The goal, of course, is to have a relevant picture that conveys the message and feeling of your article. These quick tips will help you do that, just a little bit better.
You had been meaning to blog for months, maybe even years. Now you’ve finally started, and you’re even sticking to a schedule. Hooray! Now that you’re actually writing blog entries on a regular basis, what do you do with them?
People do business with those they know, like, and trust. If you want people to do business with you, you need some way of establishing that trust. That way, people will feel comfortable approaching you and doing business with you. But if you’re not careful, you may actually be losing that trust with your blog!
Your readers need to feel like you’re a real person. Otherwise your blog will feel cold and impersonal. While your actual content might be great, the delivery makes a huge difference. Of course, it’s easy for me to say you should write in your own voice. But how do you actually do that?
Most people that are in business want potential clients and customers to find them. And since we’re in the 21st century, more and more of those people are using Google and other search engines to look for you. So how can you ensure they’ll be able to find you?
Blogging can be overwhelming for many business owners. You have to create a blog, or pay someone to do so. Then you have to come up with content week after week, more or less. In today’s social media world, the final step is to make sure the blog post is shareable across social media websites. And that’s more than just slapping a Facebook share and Twitter retweet option on there. Let’s take a look at the four elements of a good blog post that’s easily shareable.
If you’ve done any research on Search Engine Optimization (and if you haven’t, that’s okay), you may have come across the term “backlinks.” Simply put, a backlink is a link from another person’s website back to your website. And many search engine companies build all their SEO strategies for clients around a backlink strategy. Those…
Thanks to Christina Hills for posting the following on her blog. I thought I would share it with my audience as well.