You had been meaning to blog for months, maybe even years. Now you’ve finally started, and you’re even sticking to a schedule. Hooray! Now that you’re actually writing blog entries on a regular basis, what do you do with them?
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People do business with those they know, like, and trust. If you want people to do business with you, you need some way of establishing that trust. That way, people will feel comfortable approaching you and doing business with you. But if you’re not careful, you may actually be losing that trust with your blog!
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Your readers need to feel like you’re a real person. Otherwise your blog will feel cold and impersonal. While your actual content might be great, the delivery makes a huge difference. Of course, it’s easy for me to say you should write in your own voice. But how do you actually do that?
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Most people that are in business want potential clients and customers to find them. And since we’re in the 21st century, more and more of those people are using Google and other search engines to look for you. So how can you ensure they’ll be able to find you?
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Blogging can be overwhelming for many business owners. You have to create a blog, or pay someone to do so. Then you have to come up with content week after week, more or less. In today’s social media world, the final step is to make sure the blog post is shareable across social media websites. And that’s more than just slapping a Facebook share and Twitter retweet option on there. Let’s take a look at the four elements of a good blog post that’s easily shareable.
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If you’ve done any research on Search Engine Optimization (and if you haven’t, that’s okay), you may have come across the term “backlinks.” Simply put, a backlink is a link from another person’s website back to your website. And many search engine companies build all their SEO strategies for clients around a backlink strategy. Those…
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Thanks to Christina Hills for posting the following on her blog. I thought I would share it with my audience as well.
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Happy new year, everyone! Making any new year’s resolutions? Wondering if your business could benefit from a resolution for you to start blogging? Here’s a few questions to ask yourself. Can I write once a week? If you can’t blog at least once a week, don’t bother. One thing worse than no blog at all…
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There are basically two ways to get listed in search engines. You can pay to be listed (sort of, I’ll explain in a bit), or you can optimize your website to appear higher in the listings. One good analogy to explain the difference is to look at the websites like books in a bookstore. Paid…
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