Articles written by Jackie Bell

A day in the life of a digital marketer

By Jackie Bell | March 9, 2022

Instead of writing a typical blog about social media and blogging, I’ve decided to share what my day-to-day work life looks like.

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A guide to Facebook Reels for businesses

By Jackie Bell | February 16, 2022

Let’s face it—people love short-form videos! Short-form videos are what made TikTok blow up, leading Instagram and Facebook to follow suit by allowing users to create video reels. Let’s discuss the benefits of posting Facebook Reels and how to create and post one for your business!

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Blogging for business 101

By Jackie Bell | February 2, 2022

If the thought of writing blogs overwhelms you, it’s okay! I have a few tips and tricks that can help get you organized and started on the process, as well as the many benefits of blogging for your business.

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6 lessons from Crumbl Cookies on Instagram

By Jackie Bell | January 12, 2022

Cookies aren’t the only thing Crumbl gets creative with. Their Instagram is a lot of fun, and it’s aesthetically pleasing. There are many different takeaways you can get from observing their Instagram to give you inspiration for your own business. Here are six lessons from Crumbl Cookies on Instagram!

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How can nonprofits use Instagram?

By Jackie Bell | December 15, 2021

Instagram is a great platform for all types of businesses to use. I’ve written about it multiple times in the past year or so, but many nonprofits may wonder how they can actually use the social media platform. Here are some ways nonprofits can use Instagram.

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Five best Mailchimp features

By Jackie Bell | November 10, 2021

We’ve used Mailchimp for years and are huge fans. While it’s not a good fit for every situation, it tends to be easy to use, easy to understand, quick, efficient, and affordable for most organizations. Let’s take a look at what I think are the best Mailchimp features.

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How can nonprofits use LinkedIn?

By Jackie Bell | September 29, 2021

Not every social media platform is a good fit for every organization. But don’t jump to conclusions! While LinkedIn is perhaps most utilized in the B2B world, it can be beneficial for nonprofits as well, depending on how you use it.

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How to create a custom field in Mailchimp

By Jackie Bell | September 15, 2021

Every email list needs an email address for each subscriber. And your list would likely benefit from having a first name and last name as well. But what do you do when you need a custom field like “Company Name?” How can you create something like that in Mailchimp?

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How to optimize blog posts for SEO

By Jackie Bell | August 25, 2021

If you have a website, chances are you’d like it to show up in Google. Setting up your website the right way for search engines—also known as Search Engine Optimization or SEO—can take many forms. In our experience, the most powerful SEO tactic is blogging regularly as long as you optimize those blog articles for SEO.

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Three benefits of using Instagram for business

By Jackie Bell | August 4, 2021

I love Instagram. Who doesn’t? It’s an excellent platform for promoting your business or nonprofit, and it’s definitely in growth mode. Of course, you’re probably wondering what the benefits of using Instagram for your business actually are. Well, it’s different depending on your business, your goals, and even your industry. If you want to, you can make use of Instagram regardless of your specific goals. But here are some benefits for particular cases.

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