Articles written by Michela Owen

Writing for marketing in 2024

By Michela Owen | November 22, 2023

In the ever-evolving realm of modern marketing, staying on top of the latest trends is essential. As we step into 2024, there are several crucial strategies and practices to consider to ensure your marketing writing is both effective and up-to-date.

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Logo design inspiration from AI

By Michela Owen | November 8, 2023

Let’s dive into the exciting world of logo design with a twist – we’re talking about AI, a.k.a. your creative intern. Now, let me be clear upfront: while AI can be an incredible source of inspiration, you might not want it to be your final logo designer (trust me, it can’t spell very well, and I can relate).

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How to extend the background of an image with AI

By Michela Owen | October 25, 2023

Oh, the alluring world of photography! Where a picture is worth a thousand words, and a good background is worth a thousand pictures. Okay, I’m not great at math, but your background is important! But what if your background falls short? Or what if your image isn’t quite the right dimensions, but you’d rather extend the background than crop the photo? Enter the magical realm of AI, the saving grace for us ‘mediocre’ photographers.

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Michela’s journey with  Cavett Kids

By Michela Owen | September 27, 2023

Hey there, I’m Michela Owen, and I’m part of the fantastic team at T&S. While my day job revolves around digital marketing, there’s a side of me that’s deeply committed to something beyond the screen—supporting local nonprofits and giving back to my community.

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SEO blog examples

By Michela Owen | August 16, 2023

What works for SEO? Let’s look at some of our supercharged SEO blogs that have received decent traffic over the past 12 months. Then for each blog, I’ll share one takeaway that you can apply to your blogs if you want to get search engine traffic.

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How do I find my audience on Facebook?

By Michela Owen | August 2, 2023

In the world of social media marketing, Facebook stands out as a giant, offering tons of opportunities to connect with your target market. While it’s not always the best fit for every organization, it makes sense for a lot of them.

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What is SEO and how does it work?

By Michela Owen | July 5, 2023

In today’s fast-paced digital world, where businesses are constantly vying for attention and online visibility is key, Search Engine Optimization (SEO) has become the holy grail of digital marketing. It’s the magic ingredient that can take your website from being lost in the vast ocean of the internet to shining brightly at the top of search engine results pages.

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Facebook post ideas for small businesses

By Michela Owen | May 24, 2023

As a small business owner, it can be challenging to constantly come up with new and engaging Facebook post ideas to keep your audience interested and connected with your brand. Whether you’re struggling to come up with fresh ideas or you simply don’t have the time to create new content every day, we’ve got you covered.

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How does the Instagram algorithm work in 2023?

By Michela Owen | April 5, 2023

We’ve all heard the conspiracy theories that social media algorithms are out to get us – that they’re secretly plotting against our posts and laughing maniacally as they bury our content in obscurity. But the truth is, algorithms are just a set of rules and equations that dictate what appears on our feeds. No evil mastermind required!

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Inserting an animated GIF into WordPress

By Michela Owen | February 22, 2023

Ever heard the adage “A picture’s worth a thousand words?” A GIF must be worth at least five thousand words if that’s true. With a mouse click, GIFs can convey tone, emotion, and cultural competency. 

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