Blog

Articles written by Michela Owen

33 more LinkedIn background images

By Michela Owen | May 15, 2024

Do you need to update your header image to complete your LinkedIn profile? Or maybe you’re like me and Tim, and staying the same too long makes you antsy. No matter the case, we’re here with some stellar LinkedIn backgrounds for you to use and abuse, no questions asked!

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Mailchimp free vs. paid

By Michela Owen | May 1, 2024

Let’s dive into the ever-evolving world of email marketing, where choosing the right tools can make all the difference. Today, we’re peeling back the layers of Mailchimp’s offerings, exploring whether the free version suffices or if it’s worth springing for the paid plan.

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Is it worth paying someone to do SEO?

By Michela Owen | March 20, 2024

Is forking out cash for SEO services really worth it? Well, not every organization with a website needs to obsess over SEO, aka Search Engine Optimization. If the terms “Google ranking” and “search results” sound like music to your ears, then SEO is for you.

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How to use Pinterest for business

By Michela Owen | February 28, 2024

Let’s talk Pinterest – a platform that’s much more than just a hub for DIY enthusiasts and recipe hunters. For businesses, Pinterest is a goldmine for visual marketing and connecting with a diverse audience.

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Nonprofit marketing plan

By Michela Owen | January 24, 2024

I love nonprofits and giving back to my community. And I love marketing as well! So, helping nonprofits get strategic by creating a marketing plan is one of my favorite parts of my job!

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How much does WordPress cost?

By Michela Owen | January 3, 2024

When it comes to building your online presence, WordPress is a name that often rings loud and clear. It’s renowned for its user-friendliness and adaptability. But here’s the kicker – there’s more to WordPress than meets the eye, especially when it comes to cost.

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Backslash video studio tour

By Michela Owen | December 13, 2023

Ever wondered where the video-making magic happens at Backslash Creative? Well, today’s your lucky day because I’m about to take you on a virtual tour of our video studio. This is where creativity comes to life and where we turn ideas into stunning visual content.

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Writing for marketing in 2024

By Michela Owen | November 22, 2023

In the ever-evolving realm of modern marketing, staying on top of the latest trends is essential. As we step into 2024, there are several crucial strategies and practices to consider to ensure your marketing writing is both effective and up-to-date.

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Logo design inspiration from AI

By Michela Owen | November 8, 2023

Let’s dive into the exciting world of logo design with a twist – we’re talking about AI, a.k.a. your creative intern. Now, let me be clear upfront: while AI can be an incredible source of inspiration, you might not want it to be your final logo designer (trust me, it can’t spell very well, and I can relate).

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How to extend the background of an image with AI

By Michela Owen | October 25, 2023

Oh, the alluring world of photography! Where a picture is worth a thousand words, and a good background is worth a thousand pictures. Okay, I’m not great at math, but your background is important! But what if your background falls short? Or what if your image isn’t quite the right dimensions, but you’d rather extend the background than crop the photo? Enter the magical realm of AI, the saving grace for us ‘mediocre’ photographers.

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