Blog

Articles written by Michela Owen

How do I start AI marketing?

By Michela Owen | July 17, 2024

Artificial Intelligence (AI) is shaking things up in the marketing world, offering some seriously smart tools and techniques to spice up your marketing game. If you’re keen on harnessing the power of AI, it’s crucial to grasp not just the what and the why but the how to integrate AI seamlessly into your marketing strategies.

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How to create a marketing plan for your church

By Michela Owen | July 10, 2024

Creating a marketing plan for your church is essential to connect with your congregation and reach new members. A well-structured plan helps you stay focused, allocate resources effectively, and track your progress. In this blog, we will explore how to create a comprehensive marketing plan for your church, taking into account the framework from our previous guide on marketing plans.

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9 blogging tools and resources

By Michela Owen | June 12, 2024

Blogging’s role in marketing has changed since the term was first coined in 1999. If anything, its importance has increased over the years. It’s also easier than ever to start a blog now, so high-quality, engaging content is really necessary to set yourself apart.

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33 more LinkedIn background images

By Michela Owen | May 15, 2024

Do you need to update your header image to complete your LinkedIn profile? Or maybe you’re like me and Tim, and staying the same too long makes you antsy. No matter the case, we’re here with some stellar LinkedIn backgrounds for you to use and abuse, no questions asked!

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Mailchimp free vs. paid

By Michela Owen | May 1, 2024

Let’s dive into the ever-evolving world of email marketing, where choosing the right tools can make all the difference. Today, we’re peeling back the layers of Mailchimp’s offerings, exploring whether the free version suffices or if it’s worth springing for the paid plan.

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Is it worth paying someone to do SEO?

By Michela Owen | March 20, 2024

Is forking out cash for SEO services really worth it? Well, not every organization with a website needs to obsess over SEO, aka Search Engine Optimization. If the terms “Google ranking” and “search results” sound like music to your ears, then SEO is for you.

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How to use Pinterest for business

By Michela Owen | February 28, 2024

Let’s talk Pinterest – a platform that’s much more than just a hub for DIY enthusiasts and recipe hunters. For businesses, Pinterest is a goldmine for visual marketing and connecting with a diverse audience.

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Nonprofit marketing plan

By Michela Owen | January 24, 2024

I love nonprofits and giving back to my community. And I love marketing as well! So, helping nonprofits get strategic by creating a marketing plan is one of my favorite parts of my job!

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How much does WordPress cost?

By Michela Owen | January 3, 2024

When it comes to building your online presence, WordPress is a name that often rings loud and clear. It’s renowned for its user-friendliness and adaptability. But here’s the kicker – there’s more to WordPress than meets the eye, especially when it comes to cost.

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Backslash video studio tour

By Michela Owen | December 13, 2023

Ever wondered where the video-making magic happens at Backslash Creative? Well, today’s your lucky day because I’m about to take you on a virtual tour of our video studio. This is where creativity comes to life and where we turn ideas into stunning visual content.

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