Blog

Articles written by Michela Owen

10 key takeaways from 2 years in Sandler

By Michela Owen | December 11, 2024

Joining Backslash Creative introduced me to a world where Sandler is a pivotal part of our culture. Thanks to Mike Crandall, Tim has well over a decade of Sandler experience and ensures that everyone on our team gets a dose of Sandler training regardless of…

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What are WordPress plugins and themes?

By Michela Owen | December 4, 2024

Navigating the world of WordPress can be daunting if you’re new to it, especially when you encounter terms like “plugins” and “themes.” Don’t sweat it, though—getting a handle on these tools can completely change your approach to your website.

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LinkedIn background templates for Canva

By Michela Owen | November 13, 2024

Your LinkedIn background is like the wallpaper in your professional living room. You don’t want it to scream “default gray box,” right? A polished background makes your profile look intentional, professional, and—dare we say—impressive.

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Why do people love Mailchimp?

By Michela Owen | October 30, 2024

Because it’s easy. Seriously, that’s it. Mailchimp is like the “easy button” of email marketing—perfect for anyone who just wants to get things done without a PhD in automation.

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Nonprofit Instagram post ideas

By Michela Owen | October 9, 2024

Managing social media for a nonprofit can sometimes feel like juggling a thousand things at once. You’ve got a mission to share, stories to tell, and donors to engage, all while figuring out the best way to connect with your audience on social media. Luckily, we’ve got your back with some fresh social media post ideas optimized for Instagram—though you can easily tweak these ideas for any platform.

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Are images good for SEO?

By Michela Owen | September 25, 2024

When you think of SEO, images might not be the first thing that pops into your head. You’re probably thinking keywords, links, and maybe a sprinkle of meta tags. But images? Oh yes, images can play a significant role in boosting your SEO—if you know how to optimize them! So, let’s dive in and explore why images are the unsung heroes of your SEO strategy.

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Examples of AI in marketing

By Michela Owen | September 11, 2024

Artificial Intelligence (AI) isn’t just a buzzword—it’s a not-so-secret tool that revolutionizes marketing strategies, making my job easier and stretching our clients’ marketing dollars further. Here are just a few ways our team has harnessed AI to inject a dose of efficiency and innovation into our marketing tactics, ensuring that our clients get the best bang for their buck.

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Good HubSpot courses

By Michela Owen | August 28, 2024

If you’re looking to get the most out of HubSpot, you’re in luck. Whether you’re in marketing, sales, or customer service, mastering HubSpot can transform the way you work. Let’s dive into some of the best courses out there that can help you harness the full power of HubSpot’s extensive toolkit.

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Best local SEO practices for small businesses

By Michela Owen | August 21, 2024

Hey, local business owners! Are you ready to boost your visibility right in your own backyard? Local SEO is the way to go. It’s all about optimizing your online presence to attract more customers who are right around the corner, searching for exactly what you offer.

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How do I start AI marketing?

By Michela Owen | July 17, 2024

Artificial Intelligence (AI) is shaking things up in the marketing world, offering some seriously smart tools and techniques to spice up your marketing game. If you’re keen on harnessing the power of AI, it’s crucial to grasp not just the what and the why but the how to integrate AI seamlessly into your marketing strategies.

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