Blog

Articles written by Michela Owen

Examples of AI in marketing

By Michela Owen | September 11, 2024

Artificial Intelligence (AI) isn’t just a buzzword—it’s a not-so-secret tool that revolutionizes marketing strategies, making my job easier and stretching our clients’ marketing dollars further. Here are just a few ways our team has harnessed AI to inject a dose of efficiency and innovation into our marketing tactics, ensuring that our clients get the best bang for their buck.

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Good HubSpot courses

By Michela Owen | August 28, 2024

If you’re looking to get the most out of HubSpot, you’re in luck. Whether you’re in marketing, sales, or customer service, mastering HubSpot can transform the way you work. Let’s dive into some of the best courses out there that can help you harness the full power of HubSpot’s extensive toolkit.

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Best local SEO practices for small businesses

By Michela Owen | August 21, 2024

Hey, local business owners! Are you ready to boost your visibility right in your own backyard? Local SEO is the way to go. It’s all about optimizing your online presence to attract more customers who are right around the corner, searching for exactly what you offer.

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How do I start AI marketing?

By Michela Owen | July 17, 2024

Artificial Intelligence (AI) is shaking things up in the marketing world, offering some seriously smart tools and techniques to spice up your marketing game. If you’re keen on harnessing the power of AI, it’s crucial to grasp not just the what and the why but the how to integrate AI seamlessly into your marketing strategies.

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How to create a marketing plan for your church

By Michela Owen | July 10, 2024

Creating a marketing plan for your church is essential to connect with your congregation and reach new members. A well-structured plan helps you stay focused, allocate resources effectively, and track your progress. In this blog, we will explore how to create a comprehensive marketing plan for your church, taking into account the framework from our previous guide on marketing plans.

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9 blogging tools and resources

By Michela Owen | June 12, 2024

Blogging’s role in marketing has changed since the term was first coined in 1999. If anything, its importance has increased over the years. It’s also easier than ever to start a blog now, so high-quality, engaging content is really necessary to set yourself apart.

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33 more LinkedIn background images

By Michela Owen | May 15, 2024

Do you need to update your header image to complete your LinkedIn profile? Or maybe you’re like me and Tim, and staying the same too long makes you antsy. No matter the case, we’re here with some stellar LinkedIn backgrounds for you to use and abuse, no questions asked!

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Mailchimp free vs. paid

By Michela Owen | May 1, 2024

Let’s dive into the ever-evolving world of email marketing, where choosing the right tools can make all the difference. Today, we’re peeling back the layers of Mailchimp’s offerings, exploring whether the free version suffices or if it’s worth springing for the paid plan.

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Is it worth paying someone to do SEO?

By Michela Owen | March 20, 2024

Is forking out cash for SEO services really worth it? Well, not every organization with a website needs to obsess over SEO, aka Search Engine Optimization. If the terms “Google ranking” and “search results” sound like music to your ears, then SEO is for you.

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How to use Pinterest for business

By Michela Owen | February 28, 2024

Let’s talk Pinterest – a platform that’s much more than just a hub for DIY enthusiasts and recipe hunters. For businesses, Pinterest is a goldmine for visual marketing and connecting with a diverse audience.

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