Blog

Articles written by Michela Owen

How to schedule posts on Threads

By Michela Owen | April 10, 2025

Threads may still feel like the younger, less chaotic, neglected cousin of Twitter (sorry, X), but it’s growing—and brands are starting to take it more seriously. The catch? Until recently, scheduling posts on Threads wasn’t even possible unless you worked some serious workaround magic.

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How to audit your website

By Michela Owen | March 20, 2025

Is your website helping your business or hurting it? Our DIY website audit checklist walks you through 10 things you can check now.

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Long-term clients over a quick buck

By Michela Owen | February 27, 2025

Sure, quick projects can be fun—like a spontaneous weekend road trip. But if you ask us, the best partnerships are the ones that…

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Make your homepage CTA obvious

By Michela Owen | February 13, 2025

When someone lands on your website, there’s a chance they’re already poised to engage, not just casually browsing. If your site assumes everyone…

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10 key takeaways from 2 years in Sandler

By Michela Owen | December 11, 2024

Joining Backslash Creative introduced me to a world where Sandler is a pivotal part of our culture. Thanks to Mike Crandall, Tim has well over a decade of Sandler experience and ensures that everyone on our team gets a dose of Sandler training regardless of…

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What are WordPress plugins and themes?

By Michela Owen | December 4, 2024

Navigating the world of WordPress can be daunting if you’re new to it, especially when you encounter terms like “plugins” and “themes.” Don’t sweat it, though—getting a handle on these tools can completely change your approach to your website.

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LinkedIn background templates for Canva

By Michela Owen | November 13, 2024

Your LinkedIn background is like the wallpaper in your professional living room. You don’t want it to scream “default gray box,” right? A polished background makes your profile look intentional, professional, and—dare we say—impressive.

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Why do people love Mailchimp?

By Michela Owen | October 30, 2024

Because it’s easy. Seriously, that’s it. Mailchimp is like the “easy button” of email marketing—perfect for anyone who just wants to get things done without a PhD in automation.

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Nonprofit Instagram post ideas

By Michela Owen | October 9, 2024

Managing social media for a nonprofit can sometimes feel like juggling a thousand things at once. You’ve got a mission to share, stories to tell, and donors to engage, all while figuring out the best way to connect with your audience on social media. Luckily, we’ve got your back with some fresh social media post ideas optimized for Instagram—though you can easily tweak these ideas for any platform.

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Are images good for SEO?

By Michela Owen | September 25, 2024

When you think of SEO, images might not be the first thing that pops into your head. You’re probably thinking keywords, links, and maybe a sprinkle of meta tags. But images? Oh yes, images can play a significant role in boosting your SEO—if you know how to optimize them! So, let’s dive in and explore why images are the unsung heroes of your SEO strategy.

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