How are videos used in digital marketing?

By Leann Priebe on March 16, 2022

By Leann Priebe on March 16, 2022

Having a strategy for video marketing isn’t a new concept. However, the importance of video has definitely changed. Just look at most social media platforms! They are creating different tools and programs for organizations to implement videos into their marketing.

Never underestimate the value of video marketing! Businesses and organizations of all sizes use video marketing as a tactic. Here’s how videos are used in digital marketing, as well as the benefits it brings.

How to use videos in digital marketing

Video marketing isn’t as complicated as some people might think. All it takes is a little planning, creativity, and some kind of recording device.

You can use video marketing to promote products and services, increase following and engagement, and even educate your audience about different things in your industry. 

Here are a few ways your organization can use video marketing:

  • Interviews
  • Event videos
  • Re-brand videos
  • Demonstrations
  • How-to videos
  • Customer testimonials
  • Case studies

Before creating a video, consider asking yourself these questions:

  1. Who is the target audience?
  2. What’s the goal of the video?
  3. Where will the video be posted?
  4. Do you need to create a script?

Asking yourself these questions will help you get started on your strategy! We understand creating videos can be overwhelming, but try not to overthink it. We all start somewhere!

Benefits of videos in digital marketing

Depending on your industry and organization, video marketing can be an excellent marketing tactic with many benefits. Some of these benefits include:

  • Increases traffic and engagement
  • Increases brand awareness
  • Puts a face to the business name (people like to know you exist and are human)
  • Builds trust and credibility
  • Customers appreciate and enjoy videos

It’s important to note that when you create videos, share them on all social media platforms rather than linking to a YouTube video. You want the benefits to come from all platforms, not just YouTube.

We understand that creating videos can be overwhelming and even time-consuming. A lot of people also don’t like being on video, talking to a camera, and showing their faces, but that’s a whole other blog

Need help with video marketing? Feel free to reach out to us. We have our own video studio, and we’d love to help!

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