As you may or may not know, we officially launched our online video services this week. Who am I kidding—you probably do already know, we’ve been shouting it from every rooftop we could find!
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It’s clear that a big part of the future—and present—of digital marketing is online video. It’s been over a decade since Google bought YouTube for $1.65 billion, and it’s not just funny cat videos any more.
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Let’s face it. Even though it’s very much an online world, there are those who still like to learn by reading a book. I read most of my books on my Kindle app on my iPad (instant gratification, anyone?), but physical books have their place as well.
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Video marketing is becoming a more common part of many organization’s online marketing plans. You may be seeing more videos on your Facebook page, and both Twitter and Instagram also offer video capability. And of course there’s my favorite, good ol’ trusty YouTube.
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If you’ve ever clicked the “CC” icon at the bottom of a YouTube video window, you know that YouTube automatically generates subtitles for closed captioning. But did you know that you can optimize them for search?
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Like many YouTube watchers, I’m always on the lookout for both laughs and information. I want to watch videos on beauty, organization and mom stuff. But sometimes YouTube channel owners make it really difficult for me to do that. Here are some YouTube habits you and your organization should avoid.
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Over 300 hours of video are uploaded to YouTube every minute, so it’s no wonder that the competition is increasing. Viewers quickly scroll through lists upon lists of videos, searching for something that looks interesting, helpful, or amusing. This is why the thumbnail for your YouTube videos is one of the most valuable assets you have in marketing your videos.
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Episode 23’s guest was none other than Jimmy Owens, the owner of DesignTunnel. Jimmy shared a number of tips about online video marketing, including info on both YouTube and Vimeo, and when one makes more sense than the other.
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YouTube has been the second most popular search engine since 2008, beating out all other search engines except Google. And Google actually owns YouTube, and incorporates videos into its main search results. Also, almost all adult Internet users have watched videos online.
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Several months ago, YouTube rolled out some new changes to their YouTube channels. You had the option of whether or not to switch to the new “One Channel” design, but as of June 5th, 2013, the change has been applied to all channels. If you haven’t fixed your channel’s branding, it may not look very professional right now. So it’s time to get your channel back up to snuff!
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