Our best articles on digital marketing from 2018
Happy new year, everyone! Well, technically we’re almost a month into 2019 now. But it’s not too late to reflect on 2018 to know what to work on in 2019.
Keeping that in mind, here’s a selection of our most popular blog articles from 2018.
#10 – Color personalities and how to choose yours
Whether you’re intentional about it or not, your design influences how people feel. This article by our own Art Boi—aka Junior Designer—Cole Battles covers how to influence how people feel with your color scheme on your branding, logos, website, and more.
#9 – Get to know Chloé, our new Director of Timelines!
We were all super pleased to welcome Chloé Gee as our new Director of Timelines, aka project manager. I interviewed her back in April, and she shared some background on why she got into digital marketing. Spoiler: She heard you could get paid to sit on Facebook all day.
#8 – How to improve your YouTube channel in 30 minutes
Video usage in marketing has only increased in the past few years. With YouTube being the number one platform for video, it only made sense to share some tips on improving your YouTube channel. Tim shared how to invest just 30 minutes or so and greatly improve your channel.
#7 – Festive and fun Independence Day cover photos
Everyone loves great, timely cover photos! And for those of us in the USA, there is plenty of patriotism surrounding Independence Day. So in late June, Cole put together some appropriate cover photos, and they proved pretty popular.
#6 – Five great animated GIFs
As popular as videos are, it’s not surprising that their quieter friend, the animated GIF, has increased in popularity too. While they’re mostly used by individuals, a few organizations are making great use of them too. Tim shared five great animated GIFs to inspire you.
#5 – Five ways we may be able to help you
We love to work with people, but not everyone immediately wants to jump into the deep end with us, and we completely understand that! So in the middle of 2018 we shared five ways we often help clients, including rough investment ranges.
#4 – Ten Instagram accounts you should follow
Instagram also continued to increase in popularity in 2018, and we found ourselves helping more and more clients get on that platform and post consistently. For our readers in Oklahoma City, we shared ten Instagram accounts to follow.
#3 – Color palettes you can steal
The second entry on our list related to color, this article had some sample color schemes. Whether you’re looking to rework your logo, your entire brand, or just your website, these color schemes are here to inspire or to just be stolen!
#2 – The new way to schedule Instagram posts with Hootsuite
Prior to 2018, using tools like Hootsuite to schedule Instagram posts was a little convoluted. But in early 2018, Instagram changed that with select partners like Hootsuite. Suddenly it became much easier to schedule your Instagram posts, so we shared the process to do so.
#1 – Which type of Facebook Page should I create?
Wow! The response to this article was amazing! In it, I shared the different types of Facebook pages and which one you should pick in various circumstances.
The article was so well received that it received over 60x the traffic of the number two article on our list! I don’t mean to brag, but I’m still pretty excited!
So be sure to check this one out if you’re setting up a Facebook Page.