If you’re investing time and money into online video, you want to be sure that video displays the way you expect on all social platforms. To make the most of your video on social media, here’s a quick overview of how each social platform treats video, at least at the time this blog was posted.
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The fact that video is the future of content marketing is pretty undeniable at this point. In fact, experts were saying it was the future of content marketing a couple years ago—and the data continues to prove it.
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You’re probably familiar with social media—Facebook, Twitter, Instagram, and so forth. And you’re probably familiar with the concept of video marketing—using video to talk about your products, services, or other information for the viewer.
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One type of video we do fairly often here at T&S is a 60-second commercial of sorts for the main page on our clients’ websites. Of course, it doesn’t have to be exactly 60 seconds—ours isn’t—but it does need to be fairly short.
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Sure, videos look awesome, but you need to make money, right? Of course you do! And for many businesses, generating leads is the key to measurable return on your online video investment. But anyone can generate leads online. Qualified leads are even better!
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You can waste a lot of time and energy with online marketing if you’re just doing something because you’re “supposed to.”
Online video is no different! And because it’s a pretty trendy type of content right now, it can be easy to get swept up in thinking that because “everyone else” is doing it, that you should too.
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Facebook and YouTube are two of biggest platforms you can use to share your organization’s videos online. (Read about some of the others here.)
But you’ll have different results with your videos depending on whether you upload them to Facebook or YouTube.
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I’m a huge YouTube fan. I’ll pass many evenings sitting on the couch or lying in bed watching YouTube videos. I subscribe to a number of channels. And that’s because those YouTubers are building their audience the right way.
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Hooray for online videos! With the demand for online video only increasing, smart marketers should definitely be considering it as a tool in their digital marketing toolbox. If you decide to use it, part of your strategy is deciding which video platform makes the most sense for you.
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Online videos are great for digital marketing. But they can definitely be more expensive than most other online options. The rule of thumb in the past has been to plan on $1,000 per minute of video!
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