Businesses and nonprofits alike can make use of Facebook for digital marketing purposes, whether it’s to increase brand awareness—that’s letting people know you exist—demonstrating expertise and helpfulness, or generating leads.
However, often I’m asked whether an individual or organization should be using a Page, profile, or group.
The short answer? It depends.
In general, businesses and nonprofits need to have a social media presence, and Facebook is typically a great place to start. Facebook offers different types of profiles and pages to meet everyone’s needs, allowing businesses to drive traffic, increase click rates, promote engagement, set a trustworthy foundation with clients or customers, and even increase sales.
Facebook is a great marketing tool for businesses and organizations, and there are many reasons why. However, Facebook is not for everyone, and we understand! There are different things to take into consideration, as well as pros and cons.
Animated GIFs are great, right? Whether you are using Facebook, Mailchimp, WordPress, or any social website, you can add a fun, personal touch to your writing by inserting a GIF. While animated GIFs have been around since the late 90s—remember those cheesy “website under construction” GIFs?—they’ve seen a resurgence in recent years.
Let’s look at how GIFs have come back, how to insert them, where to find free ones, how to make your own, and more.
If you want your organization’s Facebook page to look professional, a good looking cover photo is essential. While not everyone will judge you based on how professional your cover photo is, some will. And you want your cover photo—and profile image—to inspire feelings of trust. So how do you do that?
Ever looked at someone’s email signature and wonder how they linked to their business’s social media page? Fortunately, if you use Gmail or Gsuite for your email, that’s practically built in! You can easily link to your Facebook profile, your Facebook Page, or any other social media platform you have a presence on.
If you’re wanting to invest time or money in digital marketing, Facebook is usually one of the options that makes a lot of sense. And with 2.37 billion active users, that should come as no surprise! While I almost never recommend a Facebook Page instead of a website, it’s definitely a must-have if you’re going to use Facebook to market your organization.
If you can’t tell already, I’m a big fan of stories on social media. It’s popular on platforms like Facebook, Instagram, and Snapchat. But if you’re not a graphic designer, you may find yourself wishing your stories looked better. Have no fear, we have some tools to make better graphic stories on Instagram!
Happy new year, everyone! Well, technically we’re almost a month into 2019 now. But it’s not too late to reflect on 2018 to know what to work on in 2019.
We all have times when we’re on a tight budget. And let’s face it, most people are going to visit Facebook way more often than they’ll visit your website. After all, Facebook has 2.2 billion monthly active users.