Animated GIFs are great, right? Whether you are using Facebook, Mailchimp, WordPress, or any social website, you can add a fun, personal touch to your writing by inserting a GIF. While animated GIFs have been around since the late 90s—remember those cheesy “website under construction” GIFs?—they’ve seen a resurgence in recent years.
Let’s look at how GIFs have come back, how to insert them, where to find free ones, how to make your own, and more.
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Does your nonprofit need social media accounts? Nonprofits require volunteers, donors, ambassadors, and public outreach in order to function. Social media would make sense for your organization if you want to dedicate time and energy to driving engagement, increasing website traffic, and generally increasing communication and exposure through an online social network. The question then becomes: How should nonprofits use social media?
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If you want your organization’s Facebook page to look professional, a good looking cover photo is essential. While not everyone will judge you based on how professional your cover photo is, some will. And you want your cover photo—and profile image—to inspire feelings of trust. So how do you do that?
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As a graphic designer, I probably use Pinterest more than the average male. I find myself creating boards and looking for inspiration for web design, logo creation, print design, and loads of other design projects almost every day. But did you know 40% of Pinterest users are men? Your ideal client may spend more time on Pinterest than you realize.
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You’ve probably seen those good looking pictures with text over them on Instagram, or another social media platform. Something with an inspirational quote, promotional message, or even something funny over the top of a good looking photo can help you connect with your audience. But maybe, like me, you’ve thought, “I’m not a graphic designer. How can I make something like that?” I have great news! There is an easy-to-use tool that can help.
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Ever looked at someone’s email signature and wonder how they linked to their business’s social media page? Fortunately, if you use Gmail or Gsuite for your email, that’s practically built in! You can easily link to your Facebook profile, your Facebook Page, or any other social media platform you have a presence on.
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Confession time. I love Snapchat. But I might love Pinterest more. If visual social media makes sense for your organization, you may wonder which of the two would be a better fit for your marketing strategy. While Pinterest has more than 335 million users every month, Snapchat isn’t too shabby with 210 million active daily users. So, which one is the best fit for you?
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As I write this, most of the United States is practicing social distancing in an effort to slow down the spread of COVID-19, also known as the coronavirus. During any worldwide crisis—and even local crises—digital channels make communication easier than ever before. But if you haven’t developed a full-blown crisis communication plan, that can feel overwhelming!
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If you haven’t considered using Instagram to market your business, it’s probably time to think about it. 1 billion people use Instagram each month, making it the second most visited social network behind Facebook. In fact, 37% of American adults use the platform, giving you a better than 1 in 3 chance of reaching your audience using the platform.
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It may be hard to believe, but LinkedIn started way back in 2003, the same year we launched T&S Online Marketing! If you’re in the B2B space, then you probably already know LinkedIn is a must. Not only should you have a profile for your personal presence there, but you also need a Company Page as well. But if you’re like many people I talk with…
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