HubSpot is like a Swiss Army knife for digital marketing. It’s versatile and powerful and can be great for pulling together multiple marketing platforms and even aligning sales and marketing in your organization. Let’s look at five real-life examples of ways our clients have used HubSpot for marketing.
Read More
When leveraging LinkedIn, knowing the differences between a personal profile and a business page—aka Company Page—can make the difference between using LinkedIn effectively and wasting time, money, and resources.
Read More
When it comes to building your online presence, WordPress is a name that often rings loud and clear. It’s renowned for its user-friendliness and adaptability. But here’s the kicker – there’s more to WordPress than meets the eye, especially when it comes to cost.
Read More
Creating a professional and engaging LinkedIn profile is essential in today’s digital world. An impactful part of your profile is the background image, which sets the tone and reflects your professional persona. In fact, in nearly every LinkedIn profile consultation I do, the background image is one of the first things we customize!
Read More
It’s easy to get swept up in the world of Google when it comes to SEO, given its massive footprint in the search engine universe. But don’t forget about Bing! This search engine may not be the star of the show, but it definitely deserves a spot on our radar, holding its own unique space in the market.
Read More
Ever wondered where the video-making magic happens at Backslash Creative? Well, today’s your lucky day because I’m about to take you on a virtual tour of our video studio. This is where creativity comes to life and where we turn ideas into stunning visual content.
Read More
As 2024 approaches, the digital marketing landscape isn’t just changing; it’s evolving at warp speed. And here at the tail end of 2023, it’s our chance to grab the reins and steer our marketing strategies towards uncharted territories, armed with the latest tech and insights.
Read More
SEO, the art and science of getting your content to the top of search engine results pages, is a landscape that’s constantly changing, with search engines refining their algorithms and user behavior evolving.
Read More
In the ever-evolving realm of modern marketing, staying on top of the latest trends is essential. As we step into 2024, there are several crucial strategies and practices to consider to ensure your marketing writing is both effective and up-to-date.
Read More
Have you ever sent out a beautifully crafted email campaign through Mailchimp, only to find out that it ended up in your recipients’ spam folders? Frustrating, isn’t it? Well, you’re not alone. Many Mailchimp users encounter this issue, and it’s essential to understand why it happens and how to prevent it.
Read More