Writing for marketing in 2024

By Michela Owen on November 22, 2023

By Michela Owen on November 22, 2023

In the ever-evolving realm of modern marketing, staying on top of the latest trends is essential. As we step into 2024, there are several crucial strategies and practices to consider to ensure your marketing writing is both effective and up-to-date.

No more double spaces

Once upon a time, double spaces after a period were the norm. But times have changed. In the digital era, a single space is not only sufficient but also recommended.

Why the shift? Well, for starters, double spaces can make your text look outdated. Beyond aesthetics, they can also wreak havoc on formatting, particularly in the digital realm. HTML, the language of the web, doesn’t handle double spaces well. They can lead to awkward alignment issues and disrupt the overall flow of your content.

In 2024, it’s time to embrace the simplicity and cleanliness of a single space after a period. It not only adheres to modern standards but also ensures that your content displays consistently across various platforms.

Avoiding all-caps headings

Picture this: you come across a heading or title that’s SHOUTING AT YOU IN ALL CAPS. Not the most pleasant reading experience, right? Well, that’s because in modern marketing, using all caps for headings is generally discouraged.

Why the aversion to all caps? It’s akin to shouting in the online world, and it can be off-putting to readers. To maintain a professional and visually appealing appearance, opt for title case or sentence case for your headings.

Short paragraphs for impact

2024 is all about brevity. With information constantly vying for our attention, readers appreciate content that gets straight to the point. Lengthy paragraphs can appear daunting and may cause readers to lose interest.

To keep your audience engaged, adopt shorter paragraphs in your writing. Aim for two to three sentences per paragraph. This not only makes your content more inviting but also enhances its scannability – a valuable trait in a world of quick browsing.

The power of bulleted lists and numbered lists

Readers love lists. Whether it’s a bulleted list or a numbered list, they provide a clear and structured way to present information. Lists are perfect for summarizing key points, highlighting important details, or outlining a step-by-step process.

In 2024, integrating lists into your content strategy is a smart move. Not only do they improve readability, but they also benefit your content from an SEO perspective. Search engines favor structured content, and lists provide precisely that.

Breaking up text with images for enhanced engagement

In a world driven by visuals, marketing writing is no exception. Plain text alone is no longer sufficient. In 2024, it’s crucial to incorporate visuals into your content strategy.

Images serve multiple purposes. They break up long sections of text, making your content more visually appealing and less overwhelming. Additionally, they help illustrate your points and engage your audience on a different level.

However, it’s important to select images thoughtfully. They should be relevant to your content and of high quality. In a world where everyone has a camera in their pocket, blurry or low-resolution images won’t suffice.

Modernizing your marketing writing for success

As we venture into 2024, the landscape of marketing writing continues to evolve. To remain at the forefront of this dynamic field, it’s essential to adapt to modern preferences:

  • Embrace single spaces after periods for a clean and consistent appearance, especially in the digital realm.
  • Avoid the use of all caps for headings, opting for title case or sentence case instead.
  • Utilize shorter paragraphs to make your content more concise and scannable.
  • Leverage the power of lists to present information in a structured and informative manner.
  • Incorporate engaging images to enhance user experience and break up text effectively.

By implementing these strategies, your marketing content will not only look more contemporary but also resonate better with today’s readers. Remember, writing for marketing in 2024 is all about adapting and staying relevant in a fast-paced digital world. So, go ahead, modernize your writing, and watch your marketing efforts soar.

In the spirit of adapting and staying relevant, we’re always here to assist you with your marketing endeavors. If you’re looking to revamp your content strategy or have questions about modern marketing trends, feel free to reach out. We’re just a message away!


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