How AI can help with SEO

By Tim Priebe on November 29, 2023

By Tim Priebe on November 29, 2023

SEO, the art and science of getting your content to the top of search engine results pages, is a landscape that’s constantly changing, with search engines refining their algorithms and user behavior evolving.

One of the significant game-changers in the field of SEO is Artificial Intelligence (AI). Now, you might be wondering, how can AI possibly help with SEO? Well, let me walk you through some remarkable ways AI can supercharge your SEO efforts.

Note: For most of these tactics, our team uses the paid ChatGPT option, although the free option will work for most of them. I’ve noted other tools we use as well.

AI-driven keyword research

Keywords are the lifeblood of SEO. Knowing the right ones to target and how to seamlessly weave them into your content is the name of the game. AI, with its lightning-fast data processing capabilities, can be your secret weapon here. Tools like ChatGPT can generate SEO-focused content by understanding and skillfully incorporating specific keyword phrases. However, don’t take this wizardry at face value; always double-check with tools like Google’s Keyword Planner to ensure that you’re hitting the bullseye with your chosen phrases. AI lays the groundwork, but human oversight adds the finesse.

Speed and efficiency

Picture having a virtual assistant who can brainstorm and draft multiple content options in a fraction of the time it takes you. That’s the magic of AI. It can save you hours of brainstorming, freeing you up for more strategic tasks. This speed and efficiency are paramount in keeping your content fresh and relevant—a cornerstone of SEO success. But here’s the catch: while AI can generate content at warp speed, it’s imperative to meticulously review and edit to maintain that top-notch quality.

Error reduction 

Grammar and spelling errors can be a thorn in your content’s side, tarnishing your SEO efforts. AI, with its context comprehension and language finesse, can help reduce these pesky errors, making for a smoother user experience. Tools like Grammarly, which harness the power of AI, are our go-to for error hunting and correction.

AI-generated summaries

Video content is all the rage, but optimizing it for SEO is a mystery to a lot of people. This is where AI-generated summaries come into play. AI can craft succinct and engaging video summaries, which can serve as video descriptions or supercharge your content’s discoverability.

And don’t think written content is left out; AI can whip up compelling summaries that are tailor-made for sharing across social media platforms.

Content rephrasing and variation

Diversity is SEO’s best friend. Search engines adore websites that offer a smorgasbord of content. AI can be your trusty sidekick here by rephrasing existing content or suggesting fresh perspectives on a topic. Think about it—you can create a piece of content once, and then let AI whip up numerous variations, giving you a treasure trove of content to target different keywords and audience segments.

AI and image generators

Visual content is the crown jewel of modern SEO, and AI knows it. It can team up with image generators to produce captivating visuals optimized for SEO. These images aren’t just eye candy; they come complete with alt text adorned with relevant keywords, making them SEO powerhouses. And if you’re wielding a paid ChatGPT account, you can tap into the in-built image generator, DALL-E, to craft stunning visuals that turn heads.

In fact, this article’s featured image was generated by ChatGPT and DALL-E!

Limitations and human oversight

While AI has indeed turned the SEO game on its head, it’s vital to remember that it’s not a silver bullet. AI thrives when coupled with human expertise. Human oversight ensures that the content aligns seamlessly with SEO best practices and delivers genuine value to users. AI is a tool, and like any tool, its prowess depends on the hands that wield it.

Need help?

This may just be my nerdy side talking, but AI and SEO are a match made in the digital heavens. By harnessing the power of AI-driven tools and techniques, you can elevate your SEO strategies to new heights. However, always bear in mind that AI thrives under human guidance. 

If you want that human guidance to be experienced SEO experts, we would be happy to talk! My team and I have been helping clients with SEO for well over a decade, and we’d be happy to see if we can help you.

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