SEO can be one of the most valuable tools in digital marketing, but it’s also one of the easiest to mess up. When done wrong, it can mean wasted time, lower rankings, and missed opportunities.
Your LinkedIn background is like the wallpaper in your professional living room. You don’t want it to scream “default gray box,” right? A polished background makes your profile look intentional, professional, and—dare we say—impressive.
Artificial intelligence (AI) is no longer a novelty in marketing—it’s a powerhouse of efficiency and creativity that has fundamentally changed how we work. At Backslash Creative, we don’t just use AI to automate tasks; we use it to enhance our expertise and amplify the value we deliver to our clients. The key is to treat AI like a brilliant assistant: great at handling the middle part of the process but always needing human guidance to ensure the final result is spot-on.
Because it’s easy. Seriously, that’s it. Mailchimp is like the “easy button” of email marketing—perfect for anyone who just wants to get things done without a PhD in automation.
If you’re wondering whether Threads should be central to your business’s social media strategy, let me save you some deliberation: I have yet to run across a business where a “Threads-first” approach makes sense. But that doesn’t mean Threads doesn’t have value! If your goal is to make it easier for people to find and engage with you online, Threads can be a great addition to your overall strategy.
Running a business while being a mom to three boys sounds like a juggling act—and it often feels that way! But over the years, I’ve learned that it’s possible to manage both, and even enjoy the process, with a little flexibility, a lot of planning, and the right mindset. Here’s a peek into how I navigate life as both a business owner and a mom to three amazing (and busy!) boys: Josh, Jackson, and Jacob.
Managing social media for a nonprofit can sometimes feel like juggling a thousand things at once. You’ve got a mission to share, stories to tell, and donors to engage, all while figuring out the best way to connect with your audience on social media. Luckily, we’ve got your back with some fresh social media post ideas optimized for Instagram—though you can easily tweak these ideas for any platform.
Managing your marketing efforts manually is like trying to steer a ship with a spoon. Sure, you could do it, but why would you want to when HubSpot’s marketing automation tools are available to streamline the process? Let’s take a closer look at how HubSpot helps you automate time-consuming tasks like scheduling social media posts, emails, and workflows—and how lists tie it all together.
When you think of SEO, images might not be the first thing that pops into your head. You’re probably thinking keywords, links, and maybe a sprinkle of meta tags. But images? Oh yes, images can play a significant role in boosting your SEO—if you know how to optimize them! So, let’s dive in and explore why images are the unsung heroes of your SEO strategy.
We’re excited to announce that Backslash Creative has been featured on SocialAppsHQ’s list of the Best Web Designers in Oklahoma! It’s an honor to be recognized alongside some fantastic design agencies in the state.