Blog

Dive into our insights, expertise, and company culture. We've been blogging since 2008, so enjoy our articles.

Major SEO factors list

By Tim Priebe | June 5, 2024

Search Engine Optimization (SEO) is super important, although I may be biased. If you want to be found online, that’s how you improve your visibility and attract organic traffic. Understanding and implementing effective SEO strategies can significantly enhance a website’s performance in search engine results.

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What skills are needed for digital marketing?

By Leann Priebe | May 29, 2024

I’ve said it before, and I’ll say it again. I never meant to start a digital marketing company. But now we’re here, so it’s important to know what skills you actually need for digital marketing, regardless of whether you ended up doing marketing intentionally or not.

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How AI can help with email marketing

By Tim Priebe | May 22, 2024

I love using AI, and I’ll say the same right up to the point we become subjugated by our robotic overlords. One of the many areas of marketing I use AI for is email marketing. Yes, email marketing can still be effective if done right.

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33 more LinkedIn background images

By Michela Owen | May 15, 2024

Do you need to update your header image to complete your LinkedIn profile? Or maybe you’re like me and Tim, and staying the same too long makes you antsy. No matter the case, we’re here with some stellar LinkedIn backgrounds for you to use and abuse, no questions asked!

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Is HubSpot’s marketing hub worth it?

By Tim Priebe | May 8, 2024

HubSpot’s marketing hub can be a great tool to help you work smarter, not harder. It can help with marketing automation, sales and marketing alignment, and more. But is it worth the investment that some would consider hefty?

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Mailchimp free vs. paid

By Michela Owen | May 1, 2024

Let’s dive into the ever-evolving world of email marketing, where choosing the right tools can make all the difference. Today, we’re peeling back the layers of Mailchimp’s offerings, exploring whether the free version suffices or if it’s worth springing for the paid plan.

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Where do you get WordPress themes?

By Leann Priebe | April 24, 2024

WordPress themes are essential for anyone looking to design a personalized or professional website without starting from scratch. Whether you’re on a budget, seeking specific functionalities, or need a theme optimized for page builders, there’s a variety of resources available.

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Is marketing important for nonprofit organizations?

By Tim Priebe | April 17, 2024

Is marketing important for nonprofit organizations? Yes. Yes, it is. Thank you for coming to my TED Talk.Seriously, though, marketing isn’t just for big corporations chasing profits! It can be a game-changer for nonprofits, too! While every organization’s journey is unique, finding the right marketing approach can supercharge your mission and make a real difference.

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How is Threads doing?

By Tim Priebe | April 10, 2024

Since its launch on July 5, 2023, Threads has woven itself into the fabric of social media conversations, sparking curiosity and skepticism in equal measure. Well, maybe more skepticism than curiosity.

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50 facts about the Backslash team

By Tim Priebe | April 3, 2024

At Backslash Creative, we’re not just about pixels and print; we’re a blend of personalities as vibrant and varied as the designs we create. In fact, balance, teamwork, and relationships are three of our six core values. Each of our team members has their own quirky characteristics, personal passions, and even idiosyncratic interests.

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