Blog

Dive into our insights, expertise, and company culture. We've been blogging since 2008, so enjoy our articles.

Google vs other search engines

By Tim Priebe | April 17, 2025

Even though Google rules the roost, it’s not the only game in town. Other search engines still serve millions of users—and in some niches, they matter more than you’d expect.

How to schedule posts on Threads

By Michela Owen | April 10, 2025

Threads may still feel like the younger, less chaotic, neglected cousin of Twitter (sorry, X), but it’s growing—and brands are starting to take it more seriously. The catch? Until recently, scheduling posts on Threads wasn’t even possible unless you worked some serious workaround magic.

How I learned to love AI for editing

By Dana Bosley | April 3, 2025

Did I ever think I’d be using an AI to help me edit back when I first talked with Tim about potentially joining the Backslash team in late 2023? Absolutely not.

Telling your unique story with marketing

By Tim Priebe | March 27, 2025

Your ideal client isn’t looking for a company to admire—they’re looking for a guide. Your unique story should show them how you help them win.

How to audit your website

By Michela Owen | March 20, 2025

Is your website helping your business or hurting it? Our DIY website audit checklist walks you through 10 things you can check now.

What we really know about Google’s algorithm

By Tim Priebe | March 13, 2025

Google’s algorithm keeps SEO pros guessing, but testing reveals what works. From content quality to search intent, here’s what we know.

LinkedIn algorithm trends in 2025

By Tim Priebe | March 6, 2025

LinkedIn is prioritizing conversations, newsletters, and short videos in 2025. Learn how to make the algorithm work for you.

Long-term clients over a quick buck

By Michela Owen | February 27, 2025

Sure, quick projects can be fun—like a spontaneous weekend road trip. But if you ask us, the best partnerships are the ones that…

Editing a high-quality blog post

By Dana Bosley | February 20, 2025

As the resident editor at Backslash Creative, I get paid real money to nitpick—an arrangement that works remarkably well for me. Editing isn’t just about…

Make your homepage CTA obvious

By Michela Owen | February 13, 2025

When someone lands on your website, there’s a chance they’re already poised to engage, not just casually browsing. If your site assumes everyone…