Blog

Dive into our insights, expertise, and company culture. We've been blogging since 2008, so enjoy our articles.

How I balance being a business owner and a mom

By Leann Priebe | October 16, 2024

Running a business while being a mom to three boys sounds like a juggling act—and it often feels that way! But over the years, I’ve learned that it’s possible to manage both, and even enjoy the process, with a little flexibility, a lot of planning, and the right mindset. Here’s a peek into how I navigate life as both a business owner and a mom to three amazing (and busy!) boys: Josh, Jackson, and Jacob.

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Nonprofit Instagram post ideas

By Michela Owen | October 9, 2024

Managing social media for a nonprofit can sometimes feel like juggling a thousand things at once. You’ve got a mission to share, stories to tell, and donors to engage, all while figuring out the best way to connect with your audience on social media. Luckily, we’ve got your back with some fresh social media post ideas optimized for Instagram—though you can easily tweak these ideas for any platform.

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HubSpot marketing automation tools

By Tim Priebe | October 2, 2024

Managing your marketing efforts manually is like trying to steer a ship with a spoon. Sure, you could do it, but why would you want to when HubSpot’s marketing automation tools are available to streamline the process? Let’s take a closer look at how HubSpot helps you automate time-consuming tasks like scheduling social media posts, emails, and workflows—and how lists tie it all together.

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Are images good for SEO?

By Michela Owen | September 25, 2024

When you think of SEO, images might not be the first thing that pops into your head. You’re probably thinking keywords, links, and maybe a sprinkle of meta tags. But images? Oh yes, images can play a significant role in boosting your SEO—if you know how to optimize them! So, let’s dive in and explore why images are the unsung heroes of your SEO strategy.

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Backslash Creative named one of the best web designers in Oklahoma

By Tim Priebe | September 19, 2024

We’re excited to announce that Backslash Creative has been featured on SocialAppsHQ’s list of the Best Web Designers in Oklahoma! It’s an honor to be recognized alongside some fantastic design agencies in the state.

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Is it worth marketing on LinkedIn?

By Tim Priebe | September 18, 2024

LinkedIn is a powerful platform, particularly for business-to-business (B2B) interactions, but its usefulness depends on whether it aligns with your organization’s audience, capabilities, culture, and comfort level.

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Examples of AI in marketing

By Michela Owen | September 11, 2024

Artificial Intelligence (AI) isn’t just a buzzword—it’s a not-so-secret tool that revolutionizes marketing strategies, making my job easier and stretching our clients’ marketing dollars further. Here are just a few ways our team has harnessed AI to inject a dose of efficiency and innovation into our marketing tactics, ensuring that our clients get the best bang for their buck.

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A brief history of Backslash Creative

By Tim Priebe | September 4, 2024

When I founded this agency in 2003, I had no idea where it would lead. Originally known as T&S Web Design, we have since rebranded twice, most recently becoming Backslash Creative in 2023. Over the years, our focus has expanded, our team has grown, and our vision has evolved, but our core values have remained constant. We’ve always been about people—our clients, our team, and our community—and we’ve worked hard to build a company that reflects that commitment.

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Good HubSpot courses

By Michela Owen | August 28, 2024

If you’re looking to get the most out of HubSpot, you’re in luck. Whether you’re in marketing, sales, or customer service, mastering HubSpot can transform the way you work. Let’s dive into some of the best courses out there that can help you harness the full power of HubSpot’s extensive toolkit.

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Best local SEO practices for small businesses

By Michela Owen | August 21, 2024

Hey, local business owners! Are you ready to boost your visibility right in your own backyard? Local SEO is the way to go. It’s all about optimizing your online presence to attract more customers who are right around the corner, searching for exactly what you offer.

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