Color is one of the first things people notice on a website — usually before they read a single word. Research backs this up: studies show that people form an opinion about a product or brand within 90 seconds, and up to 90% of that initial impression is based solely on color.
Most businesses want to improve their SEO, but few know exactly where they stand compared to their competitors. And even fewer know who their real competitors are.
If you’ve spent more than five minutes on LinkedIn, you’ve probably noticed something: some people grow their network like crazy, and others feel like they’re posting into the void.
At Backslash Creative, we frequently discuss strategy, websites, content systems, and consistency. But underneath all of that is something quieter and far more powerful: gratitude.
Every business leader faces a similar tension at some point: the need for immediate results and the desire to build something that endures. You want to see your marketing pay off quickly—but you also know short-term wins won’t sustain you forever.
When your new website gets enough traffic, analytics can show you what’s happening—but not why. You’ll see the numbers: page views, bounce rate, time on page. But you won’t see what visitors actually do while they’re on the page.
It’s not unusual for a business owner to ask me about keywords. It’s a familiar mindset—and one that made sense a decade ago. But search engines have changed, and so have users. Keywords alone won’t cut it any longer.
Remember when “post it on Facebook” was the whole marketing plan? Back when everyone from your best customers to your grandma’s cat page was active and liking things like it meant something?
If you’re managing a small business or nonprofit, social media can feel like one more thing on a long list. You may wonder which platform matters most—or whether you should post daily to keep up.
Not all great meetings happen around a table. Honestly, some of the best ones don’t even look like meetings.