Blog

Dive into our insights, expertise, and company culture. We've been blogging since 2008, so enjoy our articles.

Is HubSpot’s marketing hub worth it?

By Tim Priebe | May 8, 2024

HubSpot’s marketing hub can be a great tool to help you work smarter, not harder. It can help with marketing automation, sales and marketing alignment, and more. But is it worth the investment that some would consider hefty?

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Mailchimp free vs. paid

By Michela Owen | May 1, 2024

Let’s dive into the ever-evolving world of email marketing, where choosing the right tools can make all the difference. Today, we’re peeling back the layers of Mailchimp’s offerings, exploring whether the free version suffices or if it’s worth springing for the paid plan.

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Where do you get WordPress themes?

By Leann Priebe | April 24, 2024

WordPress themes are essential for anyone looking to design a personalized or professional website without starting from scratch. Whether you’re on a budget, seeking specific functionalities, or need a theme optimized for page builders, there’s a variety of resources available.

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Is marketing important for nonprofit organizations?

By Tim Priebe | April 17, 2024

Is marketing important for nonprofit organizations? Yes. Yes, it is. Thank you for coming to my TED Talk.Seriously, though, marketing isn’t just for big corporations chasing profits! It can be a game-changer for nonprofits, too! While every organization’s journey is unique, finding the right marketing approach can supercharge your mission and make a real difference.

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How is Threads doing?

By Tim Priebe | April 10, 2024

Since its launch on July 5, 2023, Threads has woven itself into the fabric of social media conversations, sparking curiosity and skepticism in equal measure. Well, maybe more skepticism than curiosity.

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50 facts about the Backslash team

By Tim Priebe | April 3, 2024

At Backslash Creative, we’re not just about pixels and print; we’re a blend of personalities as vibrant and varied as the designs we create. In fact, balance, teamwork, and relationships are three of our six core values. Each of our team members has their own quirky characteristics, personal passions, and even idiosyncratic interests.

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ChatGPT prompts for social media

By Tim Priebe | March 27, 2024

Combining AI with social media’s power can improve your marketing if done right. It’s like unlocking a secret level in a game where the rewards are more engagement, deeper connections, and, ultimately, a stronger business presence online. But what prompts should you use?

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Is it worth paying someone to do SEO?

By Michela Owen | March 20, 2024

Is forking out cash for SEO services really worth it? Well, not every organization with a website needs to obsess over SEO, aka Search Engine Optimization. If the terms “Google ranking” and “search results” sound like music to your ears, then SEO is for you.

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What are the different hubs in HubSpot?

By Leann Priebe | March 13, 2024

One of the reasons we’re a HubSpot Partner is because HubSpot has a bunch of great tools, and their integration is fantastic. They pack a great punch with several of what they call hubs, each designed to streamline different areas of your business.

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How does the LinkedIn algorithm work in 2024?

By Tim Priebe | March 6, 2024

LinkedIn has become a great platform for B2B companies and those targeting the more affluent, white-collar demographic. It’s more than just a platform; it’s a critical tool for amplifying your professional narrative, whether for personal branding or elevating your company’s profile.

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