Blog

Dive into our insights, expertise, and company culture. We've been blogging since 2008, so enjoy our articles.

Why do people love WordPress?

By Leann Priebe | August 14, 2024

We’ve been using WordPress for well over a decade now, and it’s easy to see why it’s a favorite for so many people. From its humble beginnings as a simple blogging tool, WordPress has grown into a powerhouse content management system (CMS) that powers over 40% of all websites on the internet.

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What happens when you give up a domain name?

By Tim Priebe | August 7, 2024

Owning a domain name is key to maintaining a strong online presence. It represents your brand’s identity on the internet, but it’s important to remember that domain ownership is not permanent; it relies on regular renewals. So, what happens when you give up your domain name?

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Integrating Mailchimp with your website

By Tim Priebe | July 31, 2024

Integrating Mailchimp with your website can be a game-changer for your email marketing efforts. It lets you capture leads directly and automate the process efficiently. In this blog, I’ll guide you on creating and embedding effective signup forms on your site.

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The Backslash crew hits the road

By Leann Priebe | July 24, 2024

At Backslash Creative, we’re always looking to stay ahead of the curve and bring the latest insights back to our clients. That’s why we’ve been hitting the road, attending key events and conferences.

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How do I start AI marketing?

By Michela Owen | July 17, 2024

Artificial Intelligence (AI) is shaking things up in the marketing world, offering some seriously smart tools and techniques to spice up your marketing game. If you’re keen on harnessing the power of AI, it’s crucial to grasp not just the what and the why but the how to integrate AI seamlessly into your marketing strategies.

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How to create a marketing plan for your church

By Michela Owen | July 10, 2024

Creating a marketing plan for your church is essential to connect with your congregation and reach new members. A well-structured plan helps you stay focused, allocate resources effectively, and track your progress. In this blog, we will explore how to create a comprehensive marketing plan for your church, taking into account the framework from our previous guide on marketing plans.

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Behind the scenes: the story of our recent hiatus

By Tim Priebe | July 3, 2024

This blog is different than normal, at least for us. You may or may not have noticed, but this year has been a bit crazy for Leann and me personally. If that doesn’t interest you, feel free to skip this particular blog. But if you’re interested in a short personal update and some business-related reflections, feel free to read on.

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What is a LinkedIn marketing strategy?

By Tim Priebe | June 26, 2024

LinkedIn has evolved from a simple resume-hosting networking site to a powerful platform for business marketing and professional branding. With over 800 million users, LinkedIn offers vast opportunities for businesses to connect with industry professionals, generate leads, and establish thought leadership.

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Is WordPress good for small business websites?

By Leann Priebe | June 19, 2024

WordPress isn’t just a blogging platform; it’s a powerhouse that drives a massive majority of websites on the internet. For small businesses, it’s not just about having a website but having one that grows with you, which is why many are turning to WordPress for its flexibility and user-friendliness.

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9 blogging tools and resources

By Michela Owen | June 12, 2024

Blogging’s role in marketing has changed since the term was first coined in 1999. If anything, its importance has increased over the years. It’s also easier than ever to start a blog now, so high-quality, engaging content is really necessary to set yourself apart.

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