How do I add HubSpot to WordPress?

By Tim Priebe on April 12, 2023

By Tim Priebe on April 12, 2023

Are you a WordPress user looking to add HubSpot to your site? HubSpot is an all-in-one marketing platform that helps you attract, engage, and delight your audience. By integrating HubSpot with WordPress, you can take your website to the next level and streamline your marketing efforts. Here’s a beginner’s guide on how to add HubSpot to WordPress.

Manually adding HubSpot to WordPress

If you’re comfortable with coding and prefer to do things manually, you can add HubSpot to your WordPress site by following these steps:

  1. Log into your HubSpot account and click on the gear icon to open up “Settings.”
  2. Under “Account Setup,” select “Tracking & Analytics,” then “Tracking Code.”
  3. Expand the section that says “Set up tracking by embedding code.”
  4. Copy the code, and paste it into the appropriate spot in your WordPress settings, which will vary depending on your setup. Ideally, include it right before the </body> tag.

Using the HubSpot WordPress plugin

If you’re not comfortable with coding or prefer a simpler solution, you can use the HubSpot WordPress plugin to add HubSpot tracking to your site. Here’s how:

  1. Log in to your WordPress site and go to the “Plugins” section, then click “Add New.”
  2. Search for “HubSpot” and you should pull up the “HubSpot – CRM, Email Marketing, Live Chat, Forms & Analytics
  3. “ Plugin.
  4. Click on “Install Now.”
  5. Activate the plugin and connect it to your HubSpot account by following the prompts.

The benefits of integrating HubSpot and WordPress

Integrating HubSpot and WordPress can provide numerous benefits for your business, including:

  • Streamlining your marketing efforts by centralizing your data in one platform.
  • Providing you with valuable insights into your website visitors’ behavior, interests, and preferences.
  • Automating your marketing tasks and saving you time and resources.

Here at T&S, we specialize in helping clients integrate their marketing tools and strategies, including HubSpot and WordPress. With our expertise, we can help you leverage the full potential of these powerful marketing tools. From creating engaging content and optimizing your website for search engines to nurturing leads and analyzing data, we’ve got you covered. Let us know if you need help with any of this!

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