Blog

Articles about social media

How to get more engagement on Instagram

By Leann Priebe | February 12, 2020

Is your organization active on Instagram? Maybe you’ve moved past the Instagram basics for businesses and want more people liking and commenting on your Instagram posts. Of course you do! After all, the Instagram algorithm likes it when people are more engaged with your posts. The key is to get followers that are more likely to engage with you. So how do you do that? It can take some work, but this system is pretty straightforward.

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How to create a Facebook Page

By Chloé Gee | January 15, 2020

If you’re wanting to invest time or money in digital marketing, Facebook is usually one of the options that makes a lot of sense. And with 2.37 billion active users, that should come as no surprise! While I almost never recommend a Facebook Page instead of a website, it’s definitely a must-have if you’re going to use Facebook to market your organization.

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Hootsuite and WordPress integration

By Leann Priebe | January 8, 2020

One of my main duties here at T&S is scheduling blogs and social media. I’ve said it before and I’ll say it again: WordPress, Hootsuite, and I have a love-hate relationship.

Don’t get me wrong! Those tools make what we do possible by allowing us to pre-schedule social media and blogs. But getting WordPress and Hootsuite to play nice together can sometimes feel like I’m parenting my three boys!

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Design tools to make social media stories better

By Chloé Gee | November 13, 2019

If you can’t tell already, I’m a big fan of stories on social media. It’s popular on platforms like Facebook, Instagram, and Snapchat. But if you’re not a graphic designer, you may find yourself wishing your stories looked better. Have no fear, we have some tools to make better graphic stories on Instagram!

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Instagram for business tips

By Cole Battles | May 8, 2019

A simple site to share photos has grown into an effective marketing tool and means of communication for many businesses. However, it can be a challenge to keep track of all the ways you can use Instagram for business.

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Our best articles on digital marketing from 2018

By Leann Priebe | January 23, 2019

Happy new year, everyone! Well, technically we’re almost a month into 2019 now. But it’s not too late to reflect on 2018 to know what to work on in 2019.

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How the Instagram algorithm works

By Chloé Gee | January 9, 2019

Want to be Instagram famous? Well, we’re not going to cover that in this article, but you can use this information to effectively promote your organization!

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Do you need a website if you have a Facebook Page?

By Chloé Gee | December 26, 2018

We all have times when we’re on a tight budget. And let’s face it, most people are going to visit Facebook way more often than they’ll visit your website. After all, Facebook has 2.2 billion monthly active users.

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So you want to host a Facebook event?

By Chloé Gee | November 28, 2018

Facebook is a great way to spread the word about an event for your organization. But as with anything else on social media, you want to make sure you include the right information to make your event a success. Here are some best practices that can help you maximize effectiveness for promoting your event on Facebook.

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A system for LinkedIn Company Page followers and leads

By Tim Priebe | November 14, 2018

If your target market or ideal client includes white collar workers, CEOs, business owners, or those in HR, then you should probably be utilizing LinkedIn. There are a million resources out there for individuals to utilize LinkedIn, but it’s different when it comes to your LinkedIn Company Page.

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