Facebook is a valuable way to connect people to each other. Used well, it can help a church connect members with each other and with the leadership. Churches are sometimes wary of using Facebook and promoting it among their members, though.
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For organizations in the B2B world, as well as some in other areas, LinkedIn can be hugely beneficial. While it doesn’t make sense for every business or nonprofits to invest resources in it, for many it does. Here are some tips for organizations to utilize the platform.
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Using graphics as featured images for social media posts has become a regular practice that companies big and small alike are using. Unfortunately, many companies are making some easily avoided mistakes.
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Sharing great visual content on your social networks is a fantastic way to increase engagement. Using Hootsuite, you can pre-schedule your social media graphics to go out to multiple social media websites at once. That way, you save yourself the work of posting the graphics manually. Let’s find out how!
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We’re a big believer in consistency in your social media presence. And creating your social media content in monthly batches is a great way to ensure that happens.
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Having easily accessible contact information in your email signature is an important part of setting yourself up for success, and putting on a professional appearance. But now, people want more than just your phone number and address – they want to connect with you on social media! Fortunately, adding your social media links to your email signature on Gmail is now easier than ever.
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The world of social media platforms is constantly evolving. Platforms seem to go from obscurity to being used by major corporations in a matter of weeks, if not days. The catch? Not all of those platforms are good for every organization. Sure, you don’t want to be left behind when one takes off. But you also don’t want to waste time and money on a platform that isn’t going to help. To help you figure that out, here’s a guide for test-driving these online marketing platforms to see if they’re a fit.
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If you’ve ever clicked the “CC” icon at the bottom of a YouTube video window, you know that YouTube automatically generates subtitles for closed captioning. But did you know that you can optimize them for search?
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For a lot of people, the value of Instagram isn’t as immediately clear as platforms like Facebook and Twitter. And if you’re thinking of something like selfie photos, that’s not surprising. But when used the right way, Instagram is an effective way of reaching your audience where they’re at every day, sharing and viewing photos. So how are organizations using Instagram for business purposes?
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Like many YouTube watchers, I’m always on the lookout for both laughs and information. I want to watch videos on beauty, organization and mom stuff. But sometimes YouTube channel owners make it really difficult for me to do that. Here are some YouTube habits you and your organization should avoid.
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