If where and how you show up in Google’s results is important to you and your organization, you may have run across the term SERP. And if you have, you may have found yourself asking, “Whasserp?”
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Do nonprofits need SEO? Well, that’s like asking if Batman needs his trusty utility belt. Sure, he can fight crime without it, but why make things harder than they need to be?
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Have you ever been super excited to check out a website that you clicked on the link, and then you waited… and waited… and waited? We’ve all been there, and it’s not much fun. When a website takes forever to load, we tend to click away in frustration. And it also means that website will slip in Google’s ranking, eventually becoming nearly impossible to find when searching.
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People do business with people and organizations they trust. Generally, you build trust over time with consistency. But social proof—especially Google reviews—can help you take a shortcut to quicker trust with potential clients.
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Tons of people are searching for businesses and nonprofits in your area. Do you do what you can to ensure your organization is as visible online as possible? That’s where local SEO comes into play!
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There’s a lot of talk these days about SEO and how it can help your business generate leads. But what does that really mean? How does SEO actually work to bring in leads? It’s not as simple as putting a few keywords into your website and calling it a day – you also need to have clear calls to action (CTAs) that appeal to searchers, and you need to write content that appeals to your ideal prospects.
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There are a lot of different SEO plugins available for WordPress. If you’re not a technical SEO expert or WordPress professional, it can be challenging to decide which ones are the best for your website. No need to fret! Let’s take a look at my current favorite WordPress plugins that can help with SEO, specifically with technical SEO.
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If you want to get your business on Google maps, the way to do it until recently was through Google My Business, Google’s local SEO tool. On November 4, 2021, Google announced a name change to Google Business Profile. Let’s look at what we do know and what we can learn from other changes Google has made in the past.
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SEO—Search Engine Optimization—is important for most businesses. It allows your potential customers and clients to find you on search engines like Google.As the old saying goes, you don’t have to run faster than a bear to get away from it. You just have to run faster than the guy next to you. If you want to pass your competitors in Google, you just need to do better than they’re doing. So, how do you find your SEO competitors?
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If you have a website, chances are you’d like it to show up in Google. Setting up your website the right way for search engines—also known as Search Engine Optimization or SEO—can take many forms. In our experience, the most powerful SEO tactic is blogging regularly as long as you optimize those blog articles for SEO.
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