Search Engine Optimization—aka SEO—is all about how and where you show up in search engines, primarily Google. While some organizations can afford to invest in professional SEO help, others can’t. Fortunately, some tools can help you even if you’re a beginner. Here are five tools that I would recommend you use if you’re doing your own SEO.
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Believe it or not, the term SEO—Search Engine Optimization—most likely predates Google by about a year. The term can be traced back to 1997, while Google was founded in late 1998. It should be no surprise that SEO tactics have changed drastically during the 20+ years since then.
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SEO, or search engine optimization, has been a hot buzzword for years now. But is it really important? Is it something you should invest any resources in?
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While SEO is something we have helped clients with for over a decade now, that’s not my area of expertise. Other people on our team handle that. However, that puts me in a position to relate to our clients who hire us because they’re not SEO experts either!
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We’ve been helping clients with SEO—Search Engine Optimization—for around 15 years now. Over the years, there have been countless occasions when I sat down to talk about digital marketing with someone and they confided in me, “I have no idea if my current SEO people are doing their job. Sound painfully familiar? Fortunately, there are some ways to tell if your SEO company is actually doing anything.
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Are you already blogging, but wish your blog was helping how and where you were showing up in Google? You need to get better at blogging for SEO—Search Engine Optimization.
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I’ve used WordPress since 2009, and I’ve helped tons of people with SEO during that time. And every once in a while, I hear one of two things: “I hear WordPress is great for SEO.” or “I’ve heard WordPress is terrible for SEO!” So which one is true? As with most things in life, it just depends.
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Ever received a negative review online and immediately started panicking? Or maybe you know that online reviews shape where and how you show up in Google results. It’s time to get more strategic about your online reviews!
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If you have a website, chances are good that where you show up in Google is important to you. And if that’s the case, you may have heard that blogging on a regular basis helps you show up higher and better in search engine results.
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So your website doesn’t show up well in Google, and you’ve hired an SEO firm to help fix that. You’re paying them the big bucks, perhaps thousands a month. But you’ve been paying them for several months now and haven’t yet seen any increase in website traffic or business.
Should you be worried?