Have you ever searched for “coffee Edmond” instead of just “coffee” on your phone or computer? Then you’ve made use of local SEO! MOZ estimates that there are seven billion unique local Google searches each month in the United States, which includes more than half of all Google searches on mobile phones. Sure, local SEO is helpful when you want to buy something, but it’s also helpful if you want to reach consumers with your own organization’s website.
I spoke with a local business owner recently who had some questions about SEO (search engine optimization). During our conversation, what she shared revealed a lot of red flags. Knowing what I heard can help you know if you might be running a risk with unethical SEO, often known as black hat SEO.
SEO has been around for quite a while now, but many businesses continue to make the same old mistakes when it comes to writing content. You should strive for content that is both relevant to your readers and optimized for search. Here are some obstacles to that objective you may have seen, or even been guilty of yourself.
If you’ve ever clicked the “CC” icon at the bottom of a YouTube video window, you know that YouTube automatically generates subtitles for closed captioning. But did you know that you can optimize them for search?
One of the best ways to keep up-to-date on all of the latest news in the marketing world is to keep tabs on some of the most active, applicable, and cutting-edge marketing blogs on the web.
Since the dawn of Search Engine Optimization, people have been searching for new ways to optimize and rank for as many keywords as possible. Unfortunately, that can lead to a couple major problems.
Some people don’t care about how they show up in search engines, while others do. And to some businesses, mobile presence isn’t a huge deal, while to others it’s everything. Plenty of people care about both mobile and SEO.
If you care about both, and you don’t know what Google has planned for April 2015, you may be in trouble!
For episode 19 of the podcast, my guest was Matthew Barnett, SEO Strategist with VI Marketing and Branding. Although he lives in Kansas City, Missouri, he works with a lot of companies in Oklahoma City because his company is based out of OKC.
YouTube has been the second most popular search engine since 2008, beating out all other search engines except Google. And Google actually owns YouTube, and incorporates videos into its main search results. Also, almost all adult Internet users have watched videos online.
So you have a website for your organization, and you like it pretty well. You’re online, and it seems to get the job done. But how do you know whether or not your website could benefit from a facelift? Is it worth the time, effort, and investment to travel down that road?