A simple site to share photos has grown into an effective marketing tool and means of communication for many businesses. However, it can be a challenge to keep track of all the ways you can use Instagram for business.

Want to be Instagram famous? Well, we’re not going to cover that in this article, but you can use this information to effectively promote your organization!

Are you a hard-core Oklahoma City lover? Also, do you love Instagram? At T&S, we love our community and exploring all the great sites and sounds the metro has to offer. Plus, we’re kinda obsessed with social media.

Businesses everywhere, both small and large, are joining the Insta-craze—and for good reason. Human beings are visual by nature. In fact, we can process images 60,000 times fast than text! Instagram’s focus on image first and text second has driven its success as a social platform, as evident by its 500 million daily active users.

According to Facebook (which, by the way, owns Instagram), 60% of people surveyed learn about a product or service on Instagram, and 75% of the people surveyed take action after being inspired by a post.
If Instagram makes sense with your industry, company culture, and target market, having a business account on Instagram does a few useful things for you.

Recently, I attended a webinar that covered some of the best practices in Instagram based on popular posts. The examples were from a bunch of different kinds of users and in all kinds of industries—although food was a pretty common theme, of course.