Blog

Dive into our insights, expertise, and company culture. We've been blogging since 2008, so enjoy our articles.

Logo design inspiration from AI

By Michela Owen | November 8, 2023

Let’s dive into the exciting world of logo design with a twist – we’re talking about AI, a.k.a. your creative intern. Now, let me be clear upfront: while AI can be an incredible source of inspiration, you might not want it to be your final logo designer (trust me, it can’t spell very well, and I can relate).

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Active vs. static lists in HubSpot

By Tim Priebe | November 1, 2023

Whether you’re new to HubSpot or an experienced user, you’re likely familiar with the concepts of lists. However, even HubSpot veterans don’t always know when to use an active list versus a static list in the powerful marketing automation tool.

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How to extend the background of an image with AI

By Michela Owen | October 25, 2023

Oh, the alluring world of photography! Where a picture is worth a thousand words, and a good background is worth a thousand pictures. Okay, I’m not great at math, but your background is important! But what if your background falls short? Or what if your image isn’t quite the right dimensions, but you’d rather extend the background than crop the photo? Enter the magical realm of AI, the saving grace for us ‘mediocre’ photographers.

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Should my business be on Threads?

By Tim Priebe | October 18, 2023

If you haven’t heard, there’s a new kid on the social media block: Threads, brought to you by the tech giant Meta. While we’re a few months into its lifespan, it’s hard to tell whether it’s going to last or whether it’s a supernova—setting records for the fastest-growing online service but then dying off quickly.

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5 things that don’t matter for SEO

By Leann Priebe | October 11, 2023

As a busy mom, wife, and business owner, I have little time for stuff that doesn’t matter. When it comes to SEO, the same applies! There’s a lot on your plate as a business owner or content creator already, so here are the five things you can ignore when it comes to SEO. 

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T&S is now Backslash Creative 

By Tim Priebe | October 4, 2023

If you’ve ever been to our website or interacted with us before, you may notice something—no, everything—is different! After 20 years of doing business as T&S, we are now Backslash Creative! This change came for multiple reasons, all good, so let’s get into the nitty-gritty.

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Michela’s journey with Cavett Kids

By Michela Owen | September 27, 2023

Hey there, I’m Michela Owen, and I’m part of the fantastic team at T&S. While my day job revolves around digital marketing, there’s a side of me that’s deeply committed to something beyond the screen—supporting local nonprofits and giving back to my community.

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How to write a clever Instagram caption

By Leann Priebe | September 20, 2023

In the fast-paced world of social media, where every post is fighting for a few seconds of a viewer’s attention, Instagram captions have become the unsung heroes. You might wonder: Can a few lines of text beneath a photo or video truly make a difference?

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Does HubSpot do drip campaigns?

By Tim Priebe | September 13, 2023

So, you’ve heard the buzz about drip campaigns in the world of marketing automation, and you’re wondering if HubSpot, the heavyweight champion of marketing automation, can get the job done.

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How to become a thought leader on LinkedIn 

By Tim Priebe | September 6, 2023

In the world of professional networking and B2B marketing, LinkedIn stands as a powerhouse platform. With over 930 million members worldwide, it offers unparalleled opportunities for professionals to establish themselves as thought leaders within their industry.

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