Individuals who are in charge of marketing for their business or nonprofit frequently approach me for advice when redesigning their website. They have had a site for years, but decided for various reasons the time is right to start over again. The question I get time and time again is, “What should I consider when redesigning my website?”
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Websites are easier to run on your own than they ever have been before, with content management systems like WordPress. However, with that ease of use, it’s also easy to neglect the basic maintenance. And what you don’t know about managing your website can hurt you! Here are six tips for managing your WordPress website on an ongoing basis.
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In episode 33 of OOMPHcast, Tim is joined by Ryan Welton, External Communications Manager for Love’s Travel Stops & Country Stores. Pulling from his background in offline traditional media and infusing it with his knowledge of today’s online marketing world, Ryan shares a unique insight into the world of marketing. Ryan discusses the importance of using proper SEO tactics that search engines will reward, and how even a mistake of omission can still be a costly mistake.
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LinkedIn can be a great tool! If you’ve been meaning to dig in, improve your profile, or even start prospecting or marketing on LinkedIn, it can sometimes be tough to know just where to start. Here’s a list of 16 awesome resources you can use to make the most of your LinkedIn presence
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Social media graphics are a great way to engage with your audience, and catch their attention. But getting started with your graphics planning can feel a little daunting at first, especially with all of the possibilities out there. You may not even know where to start, and that’s okay!
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In episode 32 of OOMPHcast, Tim is joined by Oklahoma City Yelp Community Manager, Julie Porter Scott. Yelp is a great resource to help discover great local businesses, and Julie shares how her role as the Community Manager in Oklahoma City helps to foster business growth and engagement. Julie also shares how Yelp is unique from other online marketing and social media tools, as well as how business owners can use Yelp to improve their current online marketing and social media efforts.
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With all the options for online marketing, it can feel overwhelming. If it’s not your full time job, it’s easy to think you’re okay having a website and maybe even updating social media or sending out an email when you have time. It’s easy to lose track of the big picture and not be consistent! Here are ten strategies you can use to make the most of your online marketing.
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While LinkedIn has very robust profiles, their Company Pages are a little more limited. As a result, it can often be a challenge for business owners, marketers, and nonprofits to integrate their organization’s marketing into LinkedIn. Here are some straight forward tips for integrating your organization’s marketing with your LinkedIn presence.
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In episode 31, Tim is joined by Sara Graybill, owner of Graybill Creative. Sara’s love of technology and background in journalism give her a combination of skills that her clients find valuable. Specializing in websites for churches, non-profits, bed and breakfasts, and agritourism, Graybill Creative has carved out a great niche and identified ways to help serve those in those industries.
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If you’re a MailChimp user, there are likely a lot of features you haven’t utilized. Many of those features take very little time to set up, but can be those final details that your email newsletter has that most others don’t. One such feature is MailChimp’s Social Cards, which can increase your email campaign’s shareability. Let’s take a look at what Social Cards are and three tips for really making use of them.
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