10 online marketing strategies
With all the options for online marketing, it can feel overwhelming. If it’s not your full time job, it’s easy to think you’re okay having a website and maybe even updating social media or sending out an email when you have time. It’s easy to lose track of the big picture and not be consistent!
Here are ten strategies you can use to make the most of your online marketing.
1. Have a Plan
Of course, this is what you’re starting on by reading this. But don’t just dive in because everyone else is doing it. Have business goals, and make sure your online marketing ties back into those business goals.
2. Invest Ongoing
Years ago, you could just launch your website and arguably not have to touch it for years. Now, online marketing requires a continual, regular investment of time and/or money.
3. Create Content
So what should you be doing with that regular effort? Creating content, whether it’s blogs, social media updates, videos, ebooks, or any number of things.
4. Get on Social
Almost every organization would benefit from some sort of social media presence. Don’t bite off more than you can chew, but be on the social media platforms that make sense for your organization.
5. Gather Information
Websites used to be little more than online brochures. Now, however, you can gather information about potential customers. Provide valuable content, and they’ll often be willing to share their contact information.
6. Have Conversations
Social media has made marketing a two-way conversation. Take advantage of that by not just pushing out content, but having actual conversations with your target market.
7. Be Mobile Friendly
In early 2014, mobile web browsing surpassed desktop web browsing. And as of April 2015, Google takes your mobile presence into account in search results. Make sure that all your online marketing is mobile friendly, from your website to your email newsletter.
8. Email Regularly
Speaking of email newsletter, various changes in social media in 2014 made reaching people through email even more of a good idea. Be consistent with your email newsletter schedule, and be sure to provide value.
9. Be Easy
If your website or any component of your online marketing is difficult to use, people won’t take action. It doesn’t matter how much they wanted to contact you, if it’s not easy to find your contact info, they’ll move on to your competitor.
10. Remember the Whole Point
There are so many options for online marketing, it’s easy to get caught up in it all. Remember, the whole point is to get your target market to know, like, trust, and value you. Don’t get distracted by the latest and greatest platforms.
Bonus: Hire a Professional
It’s a challenge to keep up with it all! And if you’re like most people, your time would be better spent elsewhere in your business. Consider outsourcing your online marketing to a reputable firm so you don’t have to stress out over it.
We may (or may not) be a good fit for you, but we’d be happy to talk! Contact us to have a conversation.