OOMPHcast #33: Ryan Welton – How Love’s Uses Online and Traditional Marketing For Growth Success

By Tim Priebe on June 17, 2015

By Tim Priebe on June 17, 2015

In episode 33 of OOMPHcast, Tim is joined by Ryan Welton, External Communications Manager for Love’s Travel Stops & Country Stores. Pulling from his background in offline traditional media and infusing it with his knowledge of today’s online marketing world, Ryan shares a unique insight into the world of marketing. Ryan discusses the importance of using proper SEO tactics that search engines will reward, and how even a mistake of omission can still be a costly mistake.

Ryan has been in the marketing world a long time, and has seen a lot of great marketing strategies and a lot of failed strategies. Love’s has found a lot of success with its blog, and Ryan shares how they have achieved that success. He also gives some great advice for those in a corporate environment who are finding it difficult to convince the company that a blog is a worthwhile endeavor.

Ryan closes out the episode with answering one of Tim’s usual questions about how to best spend 1 hour a week on marketing. Ryan offers a suggestion that will allow you to define a clear starting point, and then follow that starting point to a point where it snowballs into some very tangible and trackable results.

In This Episode

1:20- Introduction and background on Ryan.
4:09- What are the SEO platforms that Ryan and Love’s use?
5:08- What are social signals and how are they used?
5:30- What tools does Love’s use to help track their online marketing impact?
6:08- What process does Love’s use for SEO?
9:56- What tactics has Love’s used that have failed?
13:14- What are some strategies that have succeeded for Love’s?
17:17- What other companies or individuals does Ryan think are doing a great job with online marketing?
20:35- What has Love’s been able to accomplish with its blog?
22:54- Ryan shares his advice for those trying to convince a corporate entity that a blog is beneficial to the company.
24:27- If Ryan had just 1 hour a week to spend on SEO, what would he focus on?

Connect with Ryan and Love’s

You can connect with Ryan and Love’s in the following places:

Thank you for listening to the show. See you next time, and keep on marketing, Oklahoma!


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