We’ve mentioned it before, but we love nonprofits here at T&S! We’ve been working with them ever since it was just Tim and I running things. We like volunteering at nonprofits, we like donating auction items to nonprofits, and some of our team has even served on multiple nonprofit boards. Of course, the way we’ve helped nonprofits the longest is by working with them on their digital marketing. So without further ado, here are 50 ideas for nonprofit digital marketing that work!
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Confession time. I love Snapchat. But I might love Pinterest more. If visual social media makes sense for your organization, you may wonder which of the two would be a better fit for your marketing strategy. While Pinterest has more than 335 million users every month, Snapchat isn’t too shabby with 210 million active daily users. So, which one is the best fit for you?
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If just thinking about being in a video for your organization stresses you out, you’re not alone. I’ve felt that way too! But you shouldn’t let that stop you from diving into videos as part of your digital marketing strategy! Here are four best practices I’ve used to not be awkward in online videos.
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We’ve been helping clients with SEO—Search Engine Optimization—for around 15 years now. Over the years, there have been countless occasions when I sat down to talk about digital marketing with someone and they confided in me, “I have no idea if my current SEO people are doing their job. Sound painfully familiar? Fortunately, there are some ways to tell if your SEO company is actually doing anything.
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Several years ago, I was talking with a potential client when he asked me a question I’d never given much thought to before. He asked, “If I don’t end up going with you, who else would you recommend I talk to?”
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If you’re being proactive with your marketing, you may be considering putting on an educational webinar. For many business and nonprofits—especially those that provide professional services—a webinar can be a great way to showcase your expertise and promote your organization. Of course, the actual content needs to be great. When it is, it’s a great promotional tool and can even be used to build your email list. But did you realize you still need to promote the webinar itself? And have you thought about effective follow-up afterward?
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As I write this, most of the United States is practicing social distancing in an effort to slow down the spread of COVID-19, also known as the coronavirus. During any worldwide crisis—and even local crises—digital channels make communication easier than ever before. But if you haven’t developed a full-blown crisis communication plan, that can feel overwhelming!
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If you haven’t considered using Instagram to market your business, it’s probably time to think about it. 1 billion people use Instagram each month, making it the second most visited social network behind Facebook. In fact, 37% of American adults use the platform, giving you a better than 1 in 3 chance of reaching your audience using the platform.
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LinkedIn is great for people wanting to create and grow their professional network. It’s important to put some time into your LinkedIn profile—and Company Page—if you really want to make utilize it. And a huge part of that is your LinkedIn cover photo—also known as your background image.
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In an era of iPhones, Android phones, iPads, Amazon Fire, and numerous other mobile devices and tablets, it’s easy to take good mobile web design for granted. After all, all websites are mobile friendly, right? Sure, until you run into one that isn’t. What a pain! Of course, that may start you thinking. How sure are you that your own website is mobile friendly?
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