50 nonprofit digital marketing ideas

We’ve mentioned it before, but we love nonprofits here at T&S! We’ve been working with them ever since it was just Tim and me running things. We like volunteering at nonprofits, we like donating auction items to nonprofits, and some of our team has even served on multiple nonprofit boards.

Of course, the way we’ve helped nonprofits the longest is by working with them on their digital marketing. So without further ado, here are 50 ideas for nonprofit digital marketing that work!

Website ideas

1. Get a website if you don’t already have one, being sure to be strategic with your fonts and colors. Or find out if it’s time to redesign the one you already have!
2. If you do have a website, go through it and make sure everything is up to date
3. Sign up for a PayPal account and add a “Donate Now” button to your website
4. Make sure your website has a call to action on your home page for whichever of these apply to you: donors, volunteers, recipients of your services
5. While you’re at it, overhaul your home page so it is more effective
6. Connect Google Analytics to your website
7. If you’re using WordPress, do some routine maintenance
8. Find out if your website is frustrating for others to use
9. Optimize your WordPress website’s speed

Blogging ideas

10. Start a list of potential blog topics
11. Work on writing better blog headlines
12. Start writing blog posts that are optimized for SEO so people are more likely to find you

SEO ideas

13. Start to work on getting more online reviews
14. Work on other elements of your local SEO
15. Research SEO keywords
16. Install an SEO plugin like The SEO Framework for WordPress
17. Optimize your WordPress website for SEO

Facebook ideas

18. Create a Facebook Page
19. Create a Facebook event
20. Start a Facebook group

Instagram ideas

21. Sign up for Instagram
22. Sign up for Hootsuite so you can use it to pre-schedule your Instagram posts
23. Create your first social media story on Instagram
24. Follow others on Instagram

LinkedIn ideas

25. Set up a page for your nonprofit on LinkedIn
26. Spruce up your LinkedIn page—or profile—with some free background images
27. Invest time in getting better at using LinkedIn overall
28. Improve your organization’s presence on LinkedIn
29. Build up your followers for your LinkedIn Page
30. Write a great article on LinkedIn

Pinterest ideas

31. Create a Pinterest account
32. Convert your Pinterest account to a Pinterest business account
33. Set up your Pinterest showcase
34. Start scheduling your pins with Hootsuite

Video & YouTube ideas

35. Plan your video marketing strategy
36. Create a YouTube channel
37. Improve your YouTube channel
38. Start creating some awesome videos just using your cell phone
39. Make a video specifically for your home page
40. Transcribe your YouTube videos

Email marketing ideas

41. If you’re using Gmail, Yahoo, or some other third party email service, set up a more professional email address
42. Add social media icons to your email signature
43. Sign up for Mailchimp, set up an email list and email newsletter
44. If you’re already on Mailchimp, make your email newsletter smarter
45. Do some work on building your email list
46. If you’re already on Mailchimp, delete inactive subscribers
47. Set up a drip email campaign in Mailchimp

Other ideas

48. Spend some time planning your digital marketing
49. Put on an educational webinar
50. Consider hiring a nonprofit marketing consultant

If you’re a DIYer, that should give you plenty of things you can do on your own. If it feels overwhelming, feel free to reach out! We would be happy to chat and see if we can help.