Too often, people are put in charge of their organization’s social media just because they use it on a personal basis. That can be dangerous! Clowning around is fine for personal use, but not for your organization’s social media management.
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When marketing yourself or your organization online, one of your goals should be to build up trust with others. After all, people do business with those they know, like, trust, and value. But how can you do that online?
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When social media first came onto the scene, there was little effort put into tracking how effective it was. While it’s still all about relationships, now there are plenty of metrics that you can measure. Ready to get started tracking your social media efforts? Here are three things you should consider tracking and work on improving.
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Blogging on your website is great for proving your expertise, driving traffic to your website, and generally just making prospects comfortable with you before they contact you for the first time. But could you be making more use of your blog by looking at your analytics?
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In episode 34 of OOMPHcast, Tim is joined by Darrell Darnell, owner of Pro Podcast Solutions. Darrell first discovered podcasts when searching for other fans of the TV show LOST. He then began calling in to podcasts and then started hosting his own podcasts. After Darrell started receiving requests from other podcasters seeking help to get the quality sound that his podcasts had, he decided to go into business for himself and created Pro Podcast Solutions. Pro Podcast Solutions now helps podcasters all over the US and Canada with audio production, show notes, transcription, and more.
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Individuals who are in charge of marketing for their business or nonprofit frequently approach me for advice when redesigning their website. They have had a site for years, but decided for various reasons the time is right to start over again. The question I get time and time again is, “What should I consider when redesigning my website?”
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Websites are easier to run on your own than they ever have been before, with content management systems like WordPress. However, with that ease of use, it’s also easy to neglect the basic maintenance. And what you don’t know about managing your website can hurt you! Here are six tips for managing your WordPress website on an ongoing basis.
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In episode 33 of OOMPHcast, Tim is joined by Ryan Welton, External Communications Manager for Love’s Travel Stops & Country Stores. Pulling from his background in offline traditional media and infusing it with his knowledge of today’s online marketing world, Ryan shares a unique insight into the world of marketing. Ryan discusses the importance of using proper SEO tactics that search engines will reward, and how even a mistake of omission can still be a costly mistake.
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LinkedIn can be a great tool! If you’ve been meaning to dig in, improve your profile, or even start prospecting or marketing on LinkedIn, it can sometimes be tough to know just where to start. Here’s a list of 16 awesome resources you can use to make the most of your LinkedIn presence
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In episode 32 of OOMPHcast, Tim is joined by Oklahoma City Yelp Community Manager, Julie Porter Scott. Yelp is a great resource to help discover great local businesses, and Julie shares how her role as the Community Manager in Oklahoma City helps to foster business growth and engagement. Julie also shares how Yelp is unique from other online marketing and social media tools, as well as how business owners can use Yelp to improve their current online marketing and social media efforts.
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