When social media first came onto the scene, there was little effort put into tracking how effective it was. While it’s still all about relationships, now there are plenty of metrics that you can measure.
Ready to get started tracking your social media efforts? Here are three things you should consider tracking and work on improving.
1. Traffic to website
If you have it set up on your website, Google Analytics will allow you to see how many people are visiting your website from social channels.
In the Google Analytics Dashboard, go to Acquisition > Social > Overview. This will tell you which of the social networks your traffic is coming from. You can then either concentrate more on the successful ones, or up your efforts on the ones that have not been successful.
2. Audience size
On the social media platforms you’re concentrating on, set a goal for an audience size you’d like to obtain and the date you’d like to achieve it. Track your progress, and adjust your goal and efforts as needed over time.
3. Your competition
Make a list of companies or organizations you consider your competition. Track their activity, audience size, or both. See how you’re doing compared to them, in terms of frequency posting, number of audience members, and percentage of audience growth over time.
Remember, to really utilize social media, you should set goals and track your progress to achieving them. Consistency is key to continued growth and overall benefit from your social media efforts.